Lolita Chooses The S3 Agency to Launch New Jewelry Line
(July 2011 – Boonton, NJ): Famed for her hand-painted wine and martini glasses, Lolita™ is set to introduce Love My Accessories™ this fall and has selected The S3 Agency to spearhead all public relations initiatives surrounding the launch. The new Love My Accessories collection includes jewelry, key charms, wine bottle stoppers, wine glass charms and trinket boxes. Finished in polished silver with whimsical charms and faceted genuine crystal stones, each accessory celebrates life in a playful and glamorous way with the imagination and ingenuity that has made Lolita a household name.
Nearly 10 years ago, Lolita launched the Love My Martini™ collection – a flirty range of painted glasses that quickly became the hottest hand-painted stemware in America. As her namesake line gained a loyal following, Lolita introduced new collections of glassware, candles, paper products, bathrobes, beach towels – and now jewelry and accessories – that celebrate these special moments and infuse fun and excitement into the everyday. What began as a single collection has expanded to become a complete lifestyle.
“We are honored to be selected by Lolita to help introduce Love My Accessories. Our history together and in-depth knowledge of her brand and products will allow us to offer unique insights and strategies to build the maximum amount of attention around the launch,” says Denise Blasevick, president of The S3 Agency. “We are confident that the new collection will be as well received as her first – and we’re excited to be a part of that success.”
About Design by Lolita
Lolita’s designs celebrate personalities, holidays and life’s milestones. Her distinctively decorated product lines include hand-painted drinkware (martini, wine, champagne, pilsner, shot, mugs and more, each featuring their own unique recipe or secret message), sundae bowls, pajamas and robes, aprons, party items and candles. Lolita products make great gifts – and they come in sylish packaging, so there’s no need for wrapping. For more information about Lolita, please visit TheLolitaStore.com. Lolita is on Facebook www.facebook.com/DesignsByLolita <http://www.facebook.com/DesignsByLolita> and Twitter @DesignsByLolita.
About The S3 Agency
Located in Boonton, NJ, The S3 Agency creates award-winning advertising, public relations and social media campaigns. Clients include Eight O’Clock Coffee, Jaguar Cars, Turtle Back Zoo, Safilo USA and Wyndham Worldwide. For more information about The S3 Agency, please visit www.theS3agency.com <http://www.theS3agency.com>
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