New Jersey Smashburger Beefs Up to 10 Locations With Morris Plains Opening

The "Better Burger" Restaurant Opens Morris Plains Restaurant on May 14

Morris Plains, NJ (5/14/12)—Smashburger, the nation’s fastest growing “better burger restaurant” brings its fresh approach to burgers to Morris Plains when it opens its newest New Jersey location on Monday, May 14, 2012, at 1755 Route 10 East. This latest location comes on the heels of the brand’s announcement of international expansion and marks the brand’s 10th restaurant in New Jersey. Smashburger menu offerings include juicy burgers that are smashed fresh and served delicious, along with its Haagen-Dazs ® shakes, savory sides and regional menu items unique to the area. Other New Jersey Smashburger locations include: Clifton, East Hanover, Florham Park, Hackensack, Montclair, Newark Liberty International Airport, New Providence, Paramus and Ramsey.

Each New Jersey Smashburger restaurant features a regional menu created with local flavors and tastes in mind. The New Jersey menu includes:

• The New Jersey Smashburger – 100-percent Certified Angus Beef burger topped with applewood smoked bacon, blue cheese crumbles, grilled onions, haystack onions, lettuce, tomato and mayo, served on an onion bun.
• Best’s Hot Dogs – Made with New Jersey’s famous Best’s Beef brand hot dogs.

• Bottled Stewarts®Float in a Frosted Mug – Root Beer, Orange n’ Cream or Wishniak Black Cherry and Häagen-Dazs®ice cream

“While our standard menu items can satisfy every appetite, we love to incorporate unique items that reflect the tastes of the region for every Smashburger market,” said Tom Ryan, Founder and Chief Concept Officer of Smashburger. “We hope guests will enjoy the distinctive burger, chicken sandwiches and salads we’ve created and we look forward to bringing these specialty items to Morris Plains.”

“We are so excited to be such a big part of the success of the Smashburger concept in the “Better Burger” category,” says Scott Gillman, CEO of Mascott Corporation, the developer of all North Jersey Smashburger locations.   “We really appreciate how other New Jersey neighborhoods have embraced Smashburger and we look forward to our friendly staff and five dollar burgers becoming a part of the Morris Plains community.”

Recently named “America’s Most Promising Company” by Forbes Magazine (11/30/11), at Smashburger, the secret is in the smash. It starts with 100-percent—fresh, never frozen—Certified Angus Beef and is smashed on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the delicious burgers are served on a toasted artisan bun and topped with a selection of the freshest produce, real cheeses, and highest-quality condiments.

Smashburger’s signature recipes and create your own burgers are smashed fresh, served delicious every time. But Smashburger is more than just burgers. Customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, fried pickles, haystack onions, and veggie frites (flash-fried and seasoned asparagus spears, carrot sticks and green beans). The restaurant will also serve a selection of beverages including hand-spun Häagen-Dazs shakes and Stewarts®root beer floats in frosted mugs.

“We are thrilled to bring our ‘better burgers’ to Morris Plains,” says David Prokupek, CEO & Chairman of Smashburger. “With our smashed-to-order burgers, fresh ingredients, and delicious sides, Smashburger is sure to continue to be one of New Jersey’s favorite burgers.”

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Press: For more information, or to schedule an interview, please contact Lori Faigin at The S3 Agency at (973) 257-5533 or lfaigin@thes3agency.com

About Smashburger

Smashburger, the country’s fastest growing, fast casual “better burger” restaurant, is a fresh approach to burgers and restaurants as a whole.  Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order.  Guests can create their own burger masterpiece or enjoy one Smashburger’s innovative signature recipes- including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared salads, handspun Häagen-Daz® shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 150 restaurants nationwide. With the commitment from its franchise partners to build 463 units, Smashburger is on target to have 500 plus stores in the next few years. Smashburger was also named to the 2011 Inc. 500 list and is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. To learn more, visit www.smashburger.com.

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