TETLEY® TEA IS GIVING AWAY A NOOK COLOR TO 25 FACEBOOK FANS

(October 17, 2011 – Montvale, NJ) – Tetley Tea is making it easier for fans to curl up with a good e-book this hot tea season, thanks to the “Tetley NOOK Club Contest.” The beloved tea brand will be giving away one NOOK Color for 25 days to a Facebook fan, starting October 14. To enter, US-based fans must click on the NOOK Club Contest tab on Tetley USA’s Facebook page and upload a photo or short essay expressing their love for Tetley. Winners will be announced daily, October 15 – November 8, 2011.

“We developed the ‘Tetley NOOK Club Contest’ Facebook promotion to bring awareness to our new on-package instant-win offer,” said Deborah Glasser, Director Tetley Tea, Tata Global Beverages. “Right now, specially marked packages of Tetley Tea offer consumers a chance to instantly win a $25 Barnes & Noble gift card. The NOOk-a-day giveaway for 25 days reinforces this connection.”

The Tetley NOOK Club Contest was conceived and executed by The S3 Agency in Boonton, NJ.

For more details and complete rules, visit www.facebook.com/TetleyUSA or www.TetleyUSA.com.

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Press: For more information, or to schedule an interview, please contact Lori Faigin at The S3 Agency at (973) 257-5533 or lfaigin@theS3agency.com

Since its founding in England in 1837, Tetley Tea has been known as an industry leader in creating a variety of delicious teas. Today, it is enjoyed by consumers in over 70 countries around the world. Tetley is now part of Tata Global Beverages, which also includes award-winning Eight O’Clock Coffee and Good Earth Tea. To learn more about Tetley Tea, visit www.TetleyUSA.com, become a fan on Facebook at www.facebook.com/TetleyUSA and/or follow @TetleyUSA on Twitter.

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