Tetley Tea Helps Fans “Turn Over A New Leaf” for the New Year
(January 2, 2013 – Montvale, NJ): While many New Year’s resolutions focus on getting into better physical shape, a new year is also a good time to improve mental, emotional and spiritual wellbeing. To that end, Tetley USA announced today the launch of its “Turn Over a New Leaf” campaign to provide inspiration and support for physical and emotional health in 2013.
The Tetley “Turn Over a New Leaf” campaign, which will live on the brand’s Facebook page, will feature free exclusive live chats with expert life coaches. Fans can submit their questions for experts such as Gabrielle Bernstein, author of May Cause Miracles: A 40-day Guidebook of Subtle Shifts for Radical Change & Unlimited Happiness. The campaign will also include daily “Tetley Time” (8am and 3pm) refreshing thoughts on wellness, and chances to win Amazon gift cards.
“At Tetley, we believe a good cup of tea revives the body, wakes up the mind and refreshes the spirit, and that is what we hope to bring to our fans with this program,” said Marc Birnbaum, Marketing Executive at Tetley USA. “We want to help our consumers be the best they can be, not only with our teas, but also by providing guidance and inspiration from experts.”
A live chat with Gabrielle Bernstein will be held on the Tetley USA Facebook page on January 15that 12 p.m. EST, where users can ask questions and receive tips and insight from the life coach. The Tetley “Turn Over a New Leaf” campaign launched December 17, and will run through February 2013.
For information and to participate in the “Turn Over a New Leaf” campaign, visit Facebook.com/TetleyUSA or follow Tetley Tea on Twitter at @TetleyUSA. For more information about Tetley Tea, please visit http://www.tetleyusa.com/.
Press: For more information, contact Allison Greco at The S3 Agency - AGreco@TheS3Agency.com or 973.257.5533.
About Tetley
Tetley has been known as an industry leader in creating a variety of delicious teas since it began producing tea over 170 years ago. Tetley is now part of Tata Global Beverages, which also includes award-winning Eight O¹Clock Coffee and Good Earth Tea. Tetley has a long-standing relationship with the Ethical Tea Partnership an organization that drives change and helps create a thriving global tea sector that is socially just and environmentally sustainable. All Tetley branded tea, including flavored and decaffeinated varieties, will also be part of the Rainforest Alliance certification program, which is scheduled for completion by 2016.
To learn more about Tetley Tea, visit www.TetleyUSA.com, become a fan on Facebook at www.facebook.com/TetleyUSA <http://www.facebook.com/TetleyUSA> and/or follow @TetleyUSA on Twitter.
Tags:
