The S3 Agency Named Just Falafel's New Jersey Agency of Record
New Jersey’s first Just Falafel Opening this Fall in Menlo Park Mall
(October 15, 2014 – BOONTON, N.J.) Dubai-based Just Falafel, one of the fastest growing Mediterranean street-food concepts, has named The S3 Agency in Boonton, NJ as its public relations agency of record for New Jersey. The inaugural New Jersey Just Falafel – which will be the first Just Falafel on the East Coast and the successful chain’s second restaurant in the US – will open this fall in the Menlo Park Mall (Edison, NJ). This will be the first of 30 restaurants that Vege Group in North Brunswick, NJ plans to open in the state over the next 6 years. S3 will handle all public relations and social media activity surrounding Just Falafel’s New Jersey locations, beginning with the Menlo Park Mall grand opening in November.
Just Falafel serves authentic, honest street-food with the goodness of old-world flavors. The menu offers an extensive selection of falafel varieties; diners can also enjoy hand carved chicken and beef shawarmas, freshly baked manakeesh, salads, desserts, breakfast items and kids’ meals. Founded in 2007, the world has quickly developed a taste for Just Falafel’s high-quality Mediterranean street food: more than 700 franchises have been sold across 18 countries.
“As the American palate continues to expand, foodies want to add new flavors to their lives,” said Denise Blasevick, CEO of The S3 Agency. “Around the world, people are appreciating the experience of amazingly delicious Mediterranean balanced with a respect for our busy lives. Just Falafel offers incomparable falafel…fast.”
“We are very excited to bring Just Falafel’s new menu to the Garden State,” said Bitar, founder of Just Falafel. “We look forward to becoming New Jersey’s favorite street food restaurant, and becoming part of the local community with the help of S3.”
About Just Falafel
Established in 2007, Just Falafel is on a global mission to “humbly redefine street food.” Just Falafel promises their guests it will deliver authentic street food with the goodness of old-world flavors. Across the globe, diners are seeking real flavors of the Mediterranean in their neighborhood. With over 50 franchise partners worldwide, Just Falafel is expanding to share the global street food phenomenon. The “Just” in their name signifies everything that is just and honest in the way they serve their food with a menu that is locally sourced and non-GMO, where possible. For more information, please visit www.justfalafel.com.
About Vege Group
Vege Group LLC in North Brunswick, NJ, is an Area Developer and Franchisee for Just Falafel with exclusive rights to major counties in the state of New Jersey. The Limited Liability Company with three founding partners plans to open the first New Jersey Just Falafel in November 2014. A total of 30 NJ-based Just Falafel restaurants are scheduled to open over the next six years. For more information, please visit www.vegegroup.com.
About The S3 Agency
The S3 Agency in Boonton, NJ – “The New York Agency in New Jersey” – is an independently owned, WBENC-certified creative boutique specializing in advertising, public relations and social media. Clients include BMW Motorcycles, Tetley Tea, Turtle Back Zoo…and now, Just Falafel. For more information, please visit www.theS3agency.com.
Contact: Courtney Manders
973-257-5533 or cmanders@theS3agency.com
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