SINGER22.COM HOSTS NICOLE RICHIE FOR IN-STORE APPEARANCE AND GIVES INSIDE SCOOP ON FALL

SINGER22.com hosts Nicole Richie for in store appearance to promote spring 2011 collections of Winter Kate and House of Harlow 1960 and unveils her plans for fall collections.

East Hills, New York, February 11, 2011 – Nicole Richie made a personal appearance at SINGER22.com’s New York store on Friday evening to promote her new spring 2011 collection of Winter Kate and unveil her highly anticipated new accessory line, House of Harlow 1960 Sunglasses. Nicole Richie gave SINGER22.com founders Jon and Alicia Singer exclusive information about what she has in store for fall including the launch of handbags.

At the event Nicole selected her favorite pieces of the spring Winter Kate collection as well as her picks for House of Harlow 1960 jewelry, shoes, and sunglasses. Nicole’s favorites were on-hand in the SINGER22.com store and available for purchase. During the two-hour appearance Nicole styled guests, took photos with fans and members of the press, and signed copies of her latest book.

“I'm launching handbags for fall” Nicole announced. “We’re doing mixed material bags; we’re incorporating some of the material from the clothing into the inside of the bags,” she explained.

The upcoming clothing up for fall is also very exciting. Nicole revealed, “We are bringing back a lot a velvet… It’s going to be very 60’s and Mod, a lot of black and whites, piping, and mixing materials.” The spring collection marks the fourth season for Winter Kate and the fifth for House of Harlow 1960.

About SINGER22.com:

SINGER22.com was launched simultaneously as both a retail store and a website in 2003 by husband and wife team Jon and Alicia Singer. The e-commerce site has quickly evolved into one of the Internet's most popular fashion destinations and is looked to by many seeking the latest in celebrity fashions. SINGER22.com has an impressive celebrity clientele, many of whom have hosted parties and made appearances. Some of these celebrity hosts include Nicky Hilton, Kristin Cavallari, Lindsay Lohan, Stephanie Pratt and E! News' Catt Sadler.   

Photos available on www.StartraksPhoto.com            

B-Roll footage available upon request  

Roxana Saidi

The Shop PR

P: 310 275 7467

E: Roxx@theshoppr.com

The Shop Public Relations

P: 310.275.7467

E: info@theshoppr.com