tbagslosangeles Gets a Makeover
e-Commerce Website Launches Today
Los Angeles, CA (July 13, 2011) – Beloved fashion brand tbagslosangeles has forged a new path in the form of an enhanced website, fresh logo, and new look. The branding makeover highlights the cohesiveness of the collection and offers an exciting update for the company, which launched in 2001 as a handbag line, but quickly morphed into more of a clothing-based brand thanks to its gorgeous kaftans, form-fitting jersey tops and covetable dresses. With the re-branding, consumers can expect the chic, versatile wares they have come to adore from the brand season after season, while looking forward to an even more extensive collection with sophisticated styles that truly encompass the tbagslosangeles lifestyle.
A cursive-script logo is at the crux of this style transformation, evoking the fanciful spirit of the line. But the fashions themselves are also getting an upgrade with luxe fabrications and elegant silhouettes that are wearable and timeless. New lightweight wovens signal a sophisticated expansion and new direction for the brand, which has been known for mastering silks and jersey in seasons past.
To further catapult the collection, the re-introduction of handbags and the launch of footwear, kids, and plus size categories marks an exciting leap into a full lifestyle brand. In addition, today’s launch of an e-commerce section of the company’s website (http://www.tbagslosangeles.com/) allows fans of the brand to browse and shop the entire collection online.
The Shop Public Relations
(310) 275-7467
info@theshoppr.com
The Shop Public Relations
(310) 275-7467
info@theshoppr.com
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