WHITNEY PORT TAKES AN UNPRECEDENTED APPROACH TO NY FASHION WEEK WITH WHITNEY EVE SPRING 2013 RUNWAY SHOW
Fashion Designer and Television Personality Launches Crowd Funding Campaign to Produce the First Fan-Supported Fashion Show
Los Angeles, CA (August 1, 2012) – Whitney Port is debuting her Whitney Eve Spring 2013 collection in the first-ever fan-funded show at Mercedes-Benz Fashion Week New York utilizing a crowd-funding initiative. Port has taken to her fans and supporters to be an integral part of the process and learn firsthand what it takes to produce a runway show of this caliber. With a goal to raise $50,000, contributions will be put toward the production of the show.
“Often times, I have fans asking me how they can break into the fashion business or how they can learn more about runway show production. I think this campaign is a great way to provide my fans a behind-the-scenes experience on how a large show is designed, developed, and executed,” said Port.
Crowd-funding is the pooling of funds, from the people who collectively share a passion about your idea, often giving back a perk. Perks for this event begin at $1.00 and range from attending a model fitting for the show, having a one-on-one phone call with Port about the show concept, naming a look that will appear on the runway, attending the makeup and hair tests for the show, or sitting front row and being styled by Port. While the initiative is a means to raise funds, the purpose is also to educate and involve fans in what it takes to put on a runway show.
Creative Artists Agency (CAA), the world’s leading entertainment and sports agency, conceptualized and facilitated the crowd-funding campaign on behalf of its client Port.
For more information on the crowd-funding campaign and the complete list of perks, go to http://crowdfunding.indiegogo.com/WhitneyEveNYFW
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Contact:
Emily Ackerman I The Shop Public Relations
310.275.7467 I Emily@theshoppr.com
Nicole Perez-Krueger I PMK-BNC
310.854.4756 I Nicole.Perez@pmkbnc.com
About Whitney Eve:
Eclectic yet flirty, Whitney Eve is a contemporary women’s collection featuring everything from cute shape-wear to tailored jackets to convertible party dresses. Launched in 2008 by Hollywood starlet Whitney Port, Whitney Eve evokes a girly nature with a touch of punchy sass. Gaining experience in various fields of the industry from magazine internships to stints at renowned fashion houses, Port discovered her true calling was in design. Port created Whitney Eve to convey her fashion sensibility in wearable works of art. Showcasing the designer's inherent creativity and knack for style, Whitney Eve had its first runway show during New York Fashion Week in 2009. With growing popularity and ever evolving collections, Whitney Eve’s presence of grace and distinction gives the collection originality, a welcome addition to the fashion world.
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