Celebrities don’t wash with the UK public
Wahanda Feel Gorgeous Health & Beauty Poll 2011
A nationwide poll reveals that while we may appear to live in a celebrity-obsessed world, 80% of us say we are not influenced by celebrity endorsement when it comes to purchasing health and beauty treatments. Instead, over 70% of women surveyed said they trust online reviews posted by the general public and that they make their health and beauty purchases based on their peers’ recommendations.
The Feel Gorgeous Poll* commissioned by Wahanda, the world’s largest online health, beauty and wellbeing specialist, asked 1,700 women aged 25 to 54 about their health and beauty treatments.
The poll found that 68% of us are desperate for a lifestyle change to reduce our stress levels, although 80% of us didn’t feel we could give up alcohol to do this. What’s more, we feel that modifying our eating habits can have a greater effect on our wellbeing than exercise. It’s no surprise then to find out that our favourite treatment is massage (37%) because it is relaxing and helps us to unwind.
The poll further reveals that we believe in the power of ‘good hair days’, with the majority of us booking a haircut or colour every 9 weeks. However, when it comes to body hair, while we might think a Brazilian or Hollywood is now the norm, we are instead opting to be a little more hirsute by stretching out our professional hair removal to just 2 or 3 times a year.
Commenting on the poll, Lopo Champalimaud, CEO of Wahanda said: “This shows the power of online reviews and forums and their reputation as a trustworthy source of information. People want to engage with like-minded people and sites like Wahanda provide this facility. Furthermore, it gives users a feeling of belonging and wanting to share their own experiences to the benefit of others. We created Wahanda as a space to inspire, advise and fulfill our visitors’ health, beauty and wellbeing requirements and we’re delighted to see so many people benefiting from this.”
Voted ‘Best Online Beauty Site’ by ELLE UK, Wahanda is the world’s leading marketplace for health, beauty and wellness attracting over 750,000 UV a month. With more spas, salons, treatments and practitioners listed than any other site, Wahanda offers an interactive community allowing customers to voice recommendations, write reviews and connect with industry experts. As well as inspiring content, Wahanda offers savings on spa breaks with real-time booking functionality, thousands of health, beauty and fitness offers, daily MobDeals plus their signature Beauty and Spa Gift Vouchers, which are redeemable at over 900 destinations nationwide.
Between 10th and 16th October 2011, Wahanda hosts ‘Feel Gorgeous Week’, a celebration of all things wellbeing with seven days dedicated to making the nation look and feel its very best.
For further information visit www.wahanda.com.
For more information or high res images contact Lucy or Tracey at
The Spa PR Company
e: lucy@thespaprcompany.com / tracey@thespaprcompany.com t: 020 7100 7018
Notes to Editors:
*Source: Wahanda Feel Gorgeous Poll September 2011
Wahanda Awards
Best Beauty Site of 2009 by FabSugar, Voted ‘Best Online Beauty Site’ by ELLE UK, Best Commerce Startup by the Europas and ranked number 38 in Top 100 Startups