FAIRTRADE FORTNIGHT: Take your fair-trade step with DR BRONNER’S Magic Soap
Between the 27th February and 11th March, Fairtrade Fortnight will be celebrated. An annual event designed to bring awareness to ethical trading and values, Fairtrade Foundation creates opportunities for those who have been economically disadvantaged and marginalised by the conventional trading system.
Fairtrade standards relate to three areas of sustainable development; Social Development, Economic Development and Environmental Development, each of which, Dr Bronner’s adheres to.
Dr Bronner’s is the USA’S No 1 selling natural soap brand and a global leader in campaigning for organic quality and fair-trade morals, with a celebrity following including Gwyneth Paltrow, Natalie Portman, Sandra Bullock and Bobbi Brown!
Making their imprint on the world, Dr Bronner’s Fairtrade morals are at the forefront of their brand messaging. In every Dr Bronner’s product, you can guarantee ingredients to be 100% natural and organic and most importantly FAIRTRADE, having been sourced from India, Ghana, Palestine, Israel and Sri Lanka. Each of Dr Bronner’s soap Magic Soaps have 18-in-1 different uses, ranging from washing your body, hair and teeth to cleaning your home, pets and even your car! Available in the alluring fragrances of Peppermint, Lavender, Eucalyptus, Citrus, Almond, Rose, unscented Baby Mild and Tea Tree Dr Bronner’s remains unique whilst delivering quality results.
Dr Bronner’s contains no synthetic foaming agents, thickeners, preservatives, fragrances, dyes or whiteners and use 100% post consumer recycled (PCR) cylinder bottles and paper labels. In 2003 every Dr Bronner’s product became officially certified organic by the US Department of Agriculture and every year, they continue to give away between 30-70% of profits (after tax income) to charities working on a range of different projects and funding.
So change to Dr Bronner’s today and take your first Fairtrade step!
To find your nearest stockist call T: 0845 072 5825 or visit
www.kinetic4health.co.uk / www.asos.com
ends
For further press information, samples or images please contact:
Samantha or Lucy at The Spa PR Company
E. Samantha@thespaprcompany.com T. 020 7100 7018
Notes to Editor:
Dr Bronner’s Background
Dr Emanuel Bronner was a third generational soap maker who spent his life renouncing hate and war on a personal mission to unite mankind by giving public lectures on the message of world peace and the dangers of communism and fascism, following the death of his family in the Holocaust.
His strong views landed him in a mental asylum in Chicago, but eight months later in 1948 Bronner escaped and continued giving lectures in California. He also began making peppermint liquid soap under the ‘Dr Bronner’s Magic Soaps’ brand. He gave away soap during his talks and when he realized people were taking it without listening to him speak, he started writing his philosophy on the bottle in tiny script, which is still used on Bronner’s packaging today.
Despite Bronner’s death in 1997 his products continue to flourish under his son Ralph, daughter in-law Trudy and grandsons David and Michael, with an ever growing fan base including Drew Barrymore, Eminem, Sandra Bullock and Bobbi Brown.