THEIA To Launch Day Dress Collection for Spring 2012
New York (September 16, 2011)- THEIA, the eveningwear collection inspired by the Greek Goddess of light, will debut a new day dress collection for Spring 2012 during Coterie this weekend at the Jacob Javits Center in New York City. The collection will include chic and sophisticated silhouettes cut from tweeds, stretch jacquards, linens, sand washed silks, and silk prints.
“From simple sheaths, to sixties inspired full skirted dresses, we like to refer to this new line as “daycassion”” states Don O’Neill, Creative Director for THEIA. These dresses are designed to take women from the office to a dinner party. They’re perfect for an afternoon wedding or semi formal event or even a polo match.
Mitchell Hops, President and CEO of JS Group International, parent company of THEIA says “The THEIA woman has come to love the affordable luxury and chic, sophisticated style that the brand offers. Since our launch in 2009, our customers have been asking for less formal dresses that they can incorporate into their daily wardrobe. This new collection gives her the opportunity to look her best both day and night. We’re very excited about this new division. “
Priced from $350-$595, the day dress collection will arrive in better department and specialty stores in February 2012.
About THEIA
Established in 2009, this eveningwear collection inspired by the Greek Goddess of light has grown to include a bridal and day dress line. The designs combine sophisticated and elegant styling with luxurious silks, European brocades, laces, and prints. THEIA’s exquisite beading and embroideries are created by some of the finest couture studios in the world. Each piece is meticulously stitched together to create exquisite dresses that flow beautifully around the body. The THEIA collection is currently sold in over 350 stores globally including Neiman Marcus, Saks Fifth Avenue and fine specialty stores.
About Group JS International
Group JS International has been a dynamic presence on the North American fashion scene for over 40 years. Today, Group JS International has five strong divisions and is widely recognized as one of the leading suppliers of ladies’ dresses, sportswear and eveningwear available in specialty stores, major chain stores and department stores around the world. Operating out of its office in Montreal, Canada, and with offices in New York, Toronto, and London, the privately held company is an innovative force in the global marketplace. More information is available at www.jsgroup.com
For more information and images of the collection, please contact Melissa Veniero Ciavirella:
melissa@jsgroup.com or 212-354-4700 ext 232
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