A whole new look for Axiom® by Formica Group

Press Release

13th August 2012 

With a full focus on support for kitchen studios and trade distributors, Formica Group is introducing its stylish new Axiom® worktop range, inspired by European residential trends. With new design introductions, a new 3mm radius profile, two brand new and exclusive textures, new feature splashbacks and new half panel sizes, there is plenty to offer the consumer and to create the kitchen that dreams are made of.

With the new-look Axiom® by Formica Group range, co-ordinating and contrasting options are at your fingertips. Classic looks can be created with traditional stone and woodgrain designs or for a more contemporary twist, worktops can be matched with a splash of bright colour using bold accessories. 

A comprehensive promotional package is available to support the Axiom range, including a new Point-of-Sale unit, a brand new website that includes the functionality to view a full worktop surface and the Formica® Fast Sample service, where new Axiom® brochures and laminate samples can be quickly and easily requested.

Inspiration for the consumer

One of the most exciting additions to the range, Axiom® True Scale captures the beauty of natural materials without the repetition of pattern found in traditional laminates. Mirroring the characteristics of natural stones, woods and granites each individual worktop will show unique characteristics - just as in nature. Black Sequoia and Slate Sequoia from the True Scale range are finished in new Scovato texture for a natural earthy feel.

A lightly chiselled, yet smooth finish, Scovato, meaning 'to unearth or discover" gives the worktop a sense of dimension. Offered on five different decors, Scovato is presented on plain colours Diamond Black and White to show its full beauty. As well, exclusive to Axiom by Formica Group, Steel Materia with Scovato mimics a distressed metallic finish for that vintage look so sought after today.

Puregrain is another new texture addition to the range. This timeless, lightly brushed natural-look woodgrain texture fits perfectly in an idyllic country or classic kitchen setting. Available on four oak designs -Shadow Oak, Scarlet Oak, Swedish Oak and Sauvignon Oak; these textured woodgrain decors answer one of the most important trends on the market: rustic and simple.

Adding a lavish feel to the kitchen, High Gloss is available on a range of stone and wood designs. From the classic Everest and Jamocha Granite to the exciting new Paloma Black and Paloma White, and new True Scale introduction Black Storm, Gloss worktops and breakfast bars can create high end drama or a subtle sheen.

Emulating the look and feel of brushed matt stone, Honed is a highly tactile finish available on a choice of four decors. True Scale decors Breccia Marrone and Breccia Pacifica are available in this finish, along with classics Basalt Slate and Desert Sandstone.

With coordinating breakfast bars, splashbacks and upstands, popular finish Lustre brings an element of sparkle to your kitchen. Capturing the translucent effect of quartz particles that are usually found in natural stone, Lustre, available on four designs, answers the trend for a rustic yet sophisticated look.

Always popular, Etchings finish is available on seven granite decors within the range. With subtle surface detail highlighted by a soft polished sheen, it brings a classic look to the kitchen.

Adding a delicate shimmer to the kitchen, sophisticated texture Crystal is available on eight decors across the Axiom range, from dark granites to neutral abstracts.

Eggshell finish Matte 58 finish is available in brand new True Scale Wood decors Bark Microplank and Walnut Microplank. With no print repeat across the width of the worktop or breakfast bar; these decors are well suited for both island units and regular worktops. Also featured is Xenon, a classic stainless steel look for that high-tech kitchen. New Pattern Paloma, available in 5 different colourways, is a simple speckle with a translucent look that creates a sophisticated solution for the worktop.

The trend to mix and match does not stop at designs and textures, colours are important too. Create a whole new look in the kitchen by using a different decor on the breakfast bar to the worktop. Why not mix it up and follow the growing trend of feature splashbacks? While the latest Axiom range offers 24 matching splashbacks, there are also 9 complementary splashbacks in High-Gloss bright colours and metallic effects. Try pairing a bright lime Wasabi splashback with a neutral Walnut Microplank worktop to create a dream kitchen with a statement.

If a glass effect is desired, new additions Frosted Jade and Frosted Silver create a stunning feature when paired with a dark wood worktop. Use a High-Gloss splashback in Carnaval, Amarena or Chocolate to create a bold and on-trend design.

All decors available in the Axiom range are available with either Axis or Linea profile. Axis is a brand new 3mm radius profile which combines straight, clean edges with quality natural stone and wood decors to create really authentic looking work surfaces. Linea profile is a modern profile with a 6mm radius that emulates the shape of natural materials, enhancing the design and feel of the worktop. Please consult www.axiomworktops.com to see which profile is available with your chosen décor.

The latest Axiom by Formica Group range offers a matching upstand for every worktop, allowing seamless integration between worktop and wall. Upstands have always proved extremely popular choice and continue to offer a clean, minimal, designer-led look for the kitchen.

-ends-

Notes to Editors

Further images upon request

Contacts for Publications:

Axiom® worktops are available from kitchen studios. For samples and further information, please call the Axiom® Sample Hotline on 0191 259 3478 or email axiom.info@formica.co.uk or visit the Axiom website at www.axiomworktops.com

Press Contacts:

For further information, images and a brochure, please contact Michelle Plett on 020 7831 2225 or michellep@thinktank.org.uk

Axiom by Formica®

The Axiom by Formica® collection offers the most comprehensive range of laminate, solid surfacing and solid wood worktops, splashbacks, breakfast bars and upstands in the UK and Ireland. The Axiom by Formica range has established itself as the leading choice for kitchen designers, planners and home renovators.

The Axiom® range of worktops, splashbacks and upstands and the laminate used in the construction of these products are manufactured by Formica Limited in the UK. The company has two manufacturing plants in the North East of England and the main factory at North Shields has been in operation since 1946.

The Axiom range contains an extensive collection of designs to suit all tastes and also includes a premium range, Axiom Signature, which offers solid wood, solid surfacing and top-end textured laminate options.

In addition to worktops, Axiom by Formica also offers matching and coordinating splashbacks, upstands and breakfast bars.

For more information visit www.axiomworktops.com