Axiom® by Formica Group talks design and innovation at KBB Birmingham 2014
Press release
17th February 2014
Axiom® by Formica Group will be speaking and exhibiting at KBB Birmingham on stand F104, 2 - 5 March 2014.
Formica Group marked 100 years of innovation and design leadership in 2013 and continues to provide its expertise as principal sponsor of the KBB 2014 seminar programme, where they will deliver two presentations; "The changing kitchen environment" will be presented by Samantha Dawe, The Think Tank, on behalf of Formica Group, on Sunday 2nd March; and "Trend Vision 2014" will be presented by Eva Hoernisch, Design Manager Europe at Formica Group, on Monday 3rd March, providing her view on drivers and trends for colour, décor and material.
Eva Hoernisch says: "Formica Group has always strived to provide its customers with products that complement current design trends and market demands. An example of this is True Scale, a technique developed exclusively by Formica Group. ‘Mirroring’ natural materials, there is no repetition across the width of the worktop; these designs capture the subtle variations inherent in natural materials such as stone or wood. A selection of these designs will be available to see on the Axiom® by Formica Group stand.”
Also on display will be a selection of Axiom® splashbacks in bright colours and glass effects, providing flexibility for customers to recreate the latest trends such as colour blocking, monochrome or a classic look.
For customers looking for a unique kitchen solution, Axiom by Formica Group’s partner Laminates Ltd can be found on stand F100 adjacent to the Axiom by Formica Group stand. Laminates Ltd provide cut and edge service for Axiom worktops and manufacture bespoke kitchen furniture to go alongside them. They will be showcasing their new and exclusive “Air” worktop core – visit their stand for more details.
Continuing their support for kitchen studios and trade distributors, Axiom by Formica Group will also be running an exclusive free of charge worktop display offer for studios who would like to display Axiom® material in their showrooms. For more information, please visit the Axiom by Formica Group exhibition stand to meet with one of their representatives.
The Axiom range of worktops, upstands and splashbacks is manufactured at Formica Group's facility in Newton Aycliffe, County Durham.
Visitors can pre-register for free via the KBB website at http://www.kbb.co.uk/
To arrange for a press interview with Eva Hoernisch, please contact The Think Tank.
Press Contacts:
For further information, images and a brochure, please contact Jana Pavelkova at The Think Tank, janap@thinktank.org.uk, or Celine Sabattini, celines@thinktank.org.uk, +44 (0) 207 831 2225.
Notes to Editors
Visitors to the Axiom® by Formica Group stand F104 at KBB will be able to see:
- Axiom® True Scale decors: Walnut Microplank, Black Storm and Steel Materia
- Axiom® complementary splashbacks: Frosted Silver, Frosted Jade and Wasabi.
- Axiom® by Formica Group Display Stand showcasing all available decors
About Axiom® by Formica Group
Axiom® worktops are available from kitchen studios. For samples and further information, please call the Axiom® by Formica Group Sample Hotline on 0800 376 2976 (UK) or 1800 939 266 (ROI), email axiom.info@formica.com or visit the Axiom website at www.axiomworktops.com
Manufactured by Formica Group in the UK, the Axiom by Formica Group collection offers a comprehensive range of laminate worktops, upstands and splashbacks. Axiom by Formica Group has established itself as the leading choice for kitchen designers, planners and home renovators.
The Axiom® range includes granite, wood, stone, plain and subtle patterned designs in a range of stunning colours, nine premium surface textures and two profiles.
All 60 decors in the Axiom range are available as worktops, breakfast bars and as matching upstands. Selected decors are also available as matching splashbacks and in addition, there are nine complementary splashbacks.
Axiom by Formica Group worktops and accessories are not only innovative and cost-effective design options; they also incorporate Formica Group's commitment to sustainable principles and practices. The Axiom worktop range is GREENGUARD® Indoor Air Quality Certified as low-emitting products, promoting a healthy indoor environment and FSC® Chain of Custody certified. Formica Group is also the first laminate manufacturer in the world to be awarded the Carbon Trust’s Carbon Reduction Label, demonstrating their commitment to sustainability.
For more information visit www.axiomworktops.com
Formica, the Formica anvil device and Axiom are registered trademarks of The Diller Corporation
