Ali Farmandeh new Chief Executive Officer of THiS Group

Ali Farmandeh has been appointed new CEO of THiS Group. For the past 20 years, Ali has worked in senior positions with the development of international business and organizations.

- Ali has good skills in business development and is the right person for THiS Group to take the next step and continue the expansive acquisition journey that has begun. THiS Group's vision is to be a collective pioneer in market-based and value-adding business in health and lifestyle with a focus on global sustainability and I have great faith that Ali will take on this task in a very good way, says Lucy Dahlgren, Chairwoman of the Board of THiS Group.

- THiS Group works within a complex and sustainable business model to integrate entrepreneurs and consumers. My goal is to continue working on Lucy's vision and implement the strategy to create an alliance within competence and finance to promote health, well-being and lifestyle in a sustainable way, says Ali Farmandeh, new CEO of THiS Group.

Ali was born in 1966 and replaces Lucy Dahlgren immediately

Jacob Svensson
ir@thisgroup.se

THiS Less-is-more Group AB is building a company group with a focus on health and a healthy lifestyle. These companies share the need for centralized digitization, distribution and commercialization of products and services, and through sustainable business will contribute to reducing the incidence of obesity, type 2 diabetes, cardiovascular disease and other public diseases.