Thule and Case Logic awarded with two prizes by the prestigious iF Product Design Award
Once again, the Thule Group is on the winner's stand in the prestigious iF Product Design Award. The Thule RoundTrip Pro bike case and the Case Logic Luminosity Photo Bag are both winners assessed by the jury criteria of design, finish, material and innovation level, as well as functionality, ergonomics and safety.
– We are very happy and proud today. The iF Product Design Award is a clear and very prestigious proof that thoughtful design adds value to the Thule and Case Logic products. The awards for the Thule RoundTrip Pro bike travel case and the Case Logic Luminosity photo bag verify that our products meet the high bar the iF jury requires for both design and functionality. Rebecca Taylor, Director Product Design at the Thule Group says “We are particularly excited to have the Case Logic brand win a significant international award like the iF Product Design Award for the first time.
The iF Product Design Award covers all areas of industrial design in product development, and since 1953 it has been internationally recognized in the whole world as clear evidence of outstanding and innovative design. In competition with more than 3,000 entries, Thule and Case Logic, both part of the Thule Group family won prizes in the Leisure / lifestyle category.
Thule RoundTrip Pro is Thule’s premium soft bike case. The Thule RoundTrip Pro, is made from a combination of hyper durable nylon and come with an innovative integrated work stand to help with disassembly and reassembly of your bicycle. This work stands doubles as a rail to mount your bicycle on inside of the bike case, creating a strong and secure platform to attach your bike on to. The Thule RoundTrip Pro will be available in Europe and North America February, 2014
Case Logic Luminosity Split-pack is a camera backpack with a refined and understated styling that provides a compelling new solution for photographers never wanting to miss a shot. The innovative split-pack design transforms the backpack into a mobile, work station allowing photographers to quickly and cleanly exchange lenses without having to remove attached tripods.
---
About Thule
The Thule brand was established already in 1942. Under the motto Bring your life, Thule globally offer a wide range of premium products that enable active people to bring their luggage, equipment and their kids with them in a safe, simple and elegant way. Thule offers include roof racks, bike carriers, roof boxes, boat / horse trailers, computer / camera / sports duffle bags and children products like child bike seats and multifunctional strollers. The products are in more than 125 markets all over the world.
Thule is the largest brand in the Thule Group. Read more at www.thule.com
About Case Logic
Case Logic, a brand within the Thule Group, has been a leader in developing and delivering intelligent organization solutions for the ways people live for almost 30 years. The company started in Boulder, Colorado in 1984 with the goal of creating a solution for cassette tapes rattling around on the car floor while driving to the ski slopes.
Today, Case Logic develops and distributes portable and home storage accessories for tablets, laptops, cameras, and smartphones, portable electronics and, CDs and DVDs to customers across the globe.For more information about Case Logic and its products, please visit www.caselogic.com
About Thule Group
Thule Group is a world leader in products that make it easy for people to transport the things they care for – easy, securely and in style. Under the motto Active Life, Simplified, Thule Group offers products within four segments: Outdoor & Bags (equipment and carriers for cycling, water and winter sports, roof boxes, bike trailers, baby joggers, laptop and camera bags, backpacks and cases for mobile handheld devices), Towing (towbars) and Trailers (trailers for the semi- and professional users).
Thule Group has approximately 3,400 employees at more than 50 production facilities and sales offices worldwide. Sales in 2012 amounted to SEK 5.8 billion. Find out more at www.thulegroup.com
