Thule Awarded Action Sports Vendor of the Year by REI

The Thule Group is pleased to announce that they have been named Action Sports Vendor of the Year by REI for 2011. REI, one of the worlds leading retailers for outdoor gear and sporting goods, has been recognizing vendors who go above and beyond since 1993.  Thule Group was also rewarded top 3 retailer – all categories by REI.

The Thule Group is world leader in products and brands that make it easy for people to transport their equipment securely, safely and in style. The company's largest and most well known brand, Thule, has for more than 30 years been a major brand with a strong product portfolio for the American sports and leisure trade. Through the prestigious awards from REI Thule can boast being one of the very best vendors to one of the largest and most professional sports retailers in the world.

– Being awarded best Action Sports Vendor 2011 by REI is an acknowledgement that we are doing right when it comes to sports and leisure outlets in the U.S. This is a certificate that our work to become more active in the outdoor and action sports segment is paying off. This is also a work in progress here in Europe, with new product launches and retail concepts, remarked Magnus Welander, President and CEO of Thule Group.

This prestigious award is based on five key criteria; Emphasizes product including quality, innovation and sustainability, provides exceptional retail support, provides outstanding cross-channel support, actively participates in sustainability initiatives and collaborative work and does extra work to build partnerships. The award ceremony was held at the Outdoor Retailer trade show in Salt Lake City yesterday. Other nominees in the category Action Sports were - North Face (clothing and bags), Rossignol (alpine equipment) Camelbak (bags and hydration packs) and Raleigh (racing bikes).

REI (Recreation Equipment Incorporated) is an American retailer for sports and outdoor equipment, established in 1938. REI has sales via 121 stores across the U.S. and  9500 employees.
Learn more at www.rei.com

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