Thule’s The Way I Roll Film Series Nominated for the European Excellence Awards 2013 in the Category of Entertainment and Culture
The lifestyle film series created around the launch of the new Thule bike bags and accessories, Thule Pack 'n Pedal, has been nominated for one of Europe's top awards for communication and PR, the European Excellence Awards. Over the past year, The Way I Roll film series has attracted considerable international attention in connection to the launch at the world's largest bicycle trade show, Eurobike, in August 2012. But also in connection with several Bike Film Festivals (BFF) and the International biking communities.
Thule Pack ’n Pedal is a brand new and smart bag and carrier system for bikes. It is the ideal choice for both cycle vacations and commuting, the Thule Pack ’n Pedal is packed with Thule’s trademark smart solutions – from the groundbreaking bike attachments to the highly innovative bags.
For the global launch of Thule Pack ‘n Pedal, Thule asked the filmmaker Peter Sutherland to shoot six documentaries about bike culture. The film series, named “The Way I Roll”, takes you on a journey from Guatemala to a coast-to-coast experience featuring American bike pros, bike builders and enthusiasts – shot at close quarters in their home landscape.
The Way I Roll is now nominated for one of Europe's top awards for communication and PR, ”European Excellence Awards”. The European Excellence Awards were established in 2007 to honor the finest efforts from the world of European communications and public relations. The Awards are hosted by Communication Director Magazine. An international jury of around 30 esteemed communications specialists with extensive experience in leading European agencies and organizations will evaluate the entries and honor the most outstanding achievements of communications professionals in their field.
On December 5th, the winners of European Excellence Awards will be announced at the prestigious Gala Ceremony at the Postpalast in Munich, Germany.
Participating biking icons in the six documentaries:
Salvador “Sal” Barbier, Los Angeles, CA
Skater and BMX collector.
Shows his extensive collection of old school BMX frames which he calls “The Guggenheim of BMX”.
Lucas Brunelle, Edgartown, MA
Alley cat race photographer.
Rides in beautiful settings and talks about his need for speed.
Nicole Duke, Boulder, CO
Downhill and cyclocross pro.
Explains how her passion for biking has given her another turn in her bike career.
Seth Rosko, NYC, NY
Skate park and bike builder.
A true NYC hero reveals his bike-centered whereabouts in the city he loves.
Gina Marie Scardino, Brooklyn, NY
King Kog bike shop owner and drummer.
Gives a unique tour of her legendary shop and takes the family on velodrome afternoon.
Chris Van Dine, Jim Thorpe, PA
Downhill rider and philanthropist.
Shows one of his second homes in Guatemala, where he rides and contributes to society development at the same time.
More information about the competition, visit www.excellence-awards.eu
---
About Thule
The Thule brand was established already in 1942. Under the motto Bring your life, Thule globally offer a wide range of premium products that enable active people to bring their luggage, equipment and their kids with them in a safe, simple and elegant way. Thule offers include roof racks, bike carriers, roof boxes, boat / horse trailers, computer / camera / sports duffle bags and children products like child bike seats and multifunctional strollers. The products are in more than 125 markets all over the world.
Thule is the largest brand in the Thule Group.
Read more at www.thule.com
