Seven awards: BILSTEIN impresses once again in the “Best Brand” reader polls
Essen / Ennepetal, 21. November 2025 – Precision, passion and engineering excellence – for decades, these are the values that the name BILSTEIN has stood for. This year’s results of the large “Best Brand” reader polls show that this claim is not only recognised in development departments, but also by specialist readers, workshops and car enthusiasts: the suspension experts at BILSTEIN won as many as seven prestigious awards in 2025.
Readers of the leading trade media “auto motor und sport”, “sport auto”, “MotorKlassik”, “Motorsport aktuell”, “Auto Zeitung” and “Classic Cars” voted BILSTEIN into first place in the categories of suspensions, sports suspensions and coilovers.
A vote of up to 75.7% (MotorKlassik, suspension category) and other top scores such as 63.6% of sport auto, 61.9% of auto motor und sport or 65% of Motorsport aktuell clearly show that the trust in the BILSTEIN is unbroken – across generations, target groups and vehicle segments.
Engineering with passion – made in Germany
There is more to every BILSTEIN suspension than just technology: it is the result of decades of experience, meticulous development and genuine enthusiasm for driving dynamics.
From original equipment for renowned car manufacturers to sophisticated retrofit solutions for road, racetrack and classic cars – every BILSTEIN product claims to be “WAY AHEAD”.
“We are proud that our work – from engineering and manufacturing to service – is recognised in this way”, says Simon Frick, President Aftermarket Group at thyssenkrupp Automotive (thyssenkrupp BILSTEIN GmbH and Berco Aftermarket s.r.l.). “These awards are both an honour and an incentive for us – because they show that our passion for suspensions is shared by readers of the trade media.”
Balance of tradition and future
Especially in a time when mobility and technology are developing rapidly, BILSTEIN remains true to its principle of combining innovation with tradition. This becomes apparent both in series production and in the performance and classic sectors.
Whether coilovers and sports suspensions for ambitious drivers or series solutions for classic cars, the BILSTEIN brand stands for exhilarating driving experience.
The awards at a glance (2025):
| Magazine | Category | Award | Percentage of votes |
| MotorKlassik | Suspensions | Best Brand 2025 | 75.7% |
| sport auto | Sports suspensions | Best Brand 2025 | 63.6% |
| auto motor und sport | Sports suspensions | Best Brand 2025 | 61.9% |
| Motorsport aktuell | Coilovers | Best Brand 2024 | 56.8% |
| Motorsport aktuell | Sports suspensions | Best Brand 2024 | 65% |
| Auto Zeitung | Sports suspensions | Top brand 2025 – Gold | 19% |
| Classic Cars | Suspensions | Top brand 2025 – Gold | 43% |
Thank you for your trust!
BILSTEIN would like to thank all readers who made this success possible with their votes.
Each award is a confirmation – and at the same time a promise: BILSTEIN will continue to make every effort to offer the best suspension experience – with passion, precision and innovative spirit.
About BILSTEIN
BILSTEIN is part of thyssenkrupp AG and has its headquarters in Ennepetal, Germany. The company develops and produces suspensions, shock absorbers and springs for cars and vans and is one of the world's largest suppliers with an annual production of around 13 million shock absorbers. BILSTEIN is a technology leader and a global player with more than 4,100 employees at nine locations in six countries – including the UK, the USA, Romania, China and Mexico.
Photos: copyright BILSTEIN 2025. Reproduction free of charge if source is named.