Inc. Magazine Integrates Editorial Resources
The move strengthens Inc.’s position as the leader in the field
New York, NY (April 6, 2012) - Mansueto Ventures announced today that Inc. Magazine and Inc. com editorial staffs, previously operating separately, will now be fully integrated.
”Given our significant audience growth in the past two years and our readers' growing preference for accessing Inc. through multiple channels, a unified editorial team will better serve the needs of our audience, increase the value we deliver to our customer, and strengthen Inc.’s leadership position in the important small to mid-sized business market” said Bob LaPointe, President of Inc.
Eric Schurenberg, currently the Editor of Inc.com, will assume the post of Editor-in-Chief for the brand effective immediately. He will oversee the integration of both the print and digital editorial staffs and direct how the merged team will operate moving forward.
“Eric has done amazing work for Inc.com. He and his staff have driven much of the extraordinary growth the site enjoys today. Integrating our editorial staffs not only maximizes the value we provide to our growing audience, but it also optimizes our editorial reach and sets the stage for moving Inc. into other media and channels of distribution” said LaPointe.
Before joining Inc.com, Eric was the founding editor of CBS MoneyWatch.com and the Editor-in-Chief of BNET.com. Together the sites won more than a dozen awards for design and journalism during his tenure. Prior to that, Eric was the managing editor of Money Magazine, which won the Time Inc. Luce award for service journalism in each of the four years it was eligible. Other roles inside and out of journalism include deputy editor at Business 2.0, assistant managing editor at Fortune, and vice-president at Goldman Sachs. As a writer, he is a winner of a Loeb Award and a National Magazine Award. He is a regular commentator on Nightly Business Report on PBS and has been a talking head on CNBC, CNN, The Today Show, The Early Show, Marketplace Radio, and Good Morning America.
Jane Berentson, current Editor of Inc. Magazine becomes International Editor and will be based in London. “Jane’s post in London will be an integral part of continuing our explosive growth in international reach we’ve experienced over the past couple of years” said LaPointe. “She leaves her post as Editor of the magazine on the heels of Inc. being nominated for a National Magazine Award for General Excellence. We look forward to her continued influence on the direction of the brand internationally”.
About Inc.
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies delivering real solutions for today’s innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit www.inc.com
About Mansueto Ventures:
Mansueto Ventures is a publishing company dedicated to serving the business leaders who are shaping the future of today's economy. Mansueto Ventures publishes Inc. and Fast Company, brands with different audiences but similar challenges and goals. The company was founded in 2005 when Joe Mansueto bought Inc. and Fast Company. Through a full complement of print, online, events, custom publishing and integrated marketing solutions, Mansueto Ventures offers the world's leading advertisers the unique ability to build their brands and move their products within the fast-growing business sector. For more information, visit www.mansueto.com.
For press inquiries, or to arrange an interview, please contact Susan Tierney, 214-676-1085 or susan@tierney.com
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