Tieto delivers new advertising system to Jysk Fynske Medier

Jysk Fynske Medier, Denmark’s second largest privately owned media group, has chosen Tieto as its supplier of a new advertising system that will be introduced throughout the group. The deal encompasses the implementation, support and maintenance of the system and runs for an initial period of three years.

Newly formed Jysk Fynske Medier wanted to consolidate its ad booking system into one complete system to be used by all units within the group. The request was for a modern solution that can handle the needs of all of the company´s different media outlets. They chose Tieto and the product Cross-advertising, which was deemed the best fit for the company’s current and future requirements.

- The media industry is evolving at a furious pace which demands flexible solutions. By introducing Cross-advertising throughout the group, we are simplifying the system management and increasing the efficiency of our advertising processes, which saves both time and money, says Henrik Damgaard-Hansen, sales director for Jysk Fynske Medier.

Cross-advertising is a multi-channel system with a modern interface that makes integration with other systems easier. An efficient sales process enables users to work integrated with sales support, bookings, billing and ad production.

The solution is continually developed together with leading media companies and is especially customized for the Nordic market, where Tieto is currently a supplier to more than 300 magazines and newspapers.

- We are very pleased that Jysk Fynske Medier have trusted us to be their new ad system supplier. The company is at the forefront of efficient advertising sales. This new agreement is proof that Tieto’s focus on advertising solutions for media companies is bearing fruit, says Jens Holmström, sales director Media, Tieto.

For more information, please contact:

Jens Holmström, sales director, Media, Tieto Sweden
phone: +46 10 481 21 27, e-mail: jens.holmstrom[at]tieto.com

Henrik Damgard, sales director, Jysk Fynske Medier
phone: +45 25 21 49 58, e-mail: hdh[at]jfmedier.dk

Jysk Fynske Medier was founded on 1 January 2015 as a merger between Jyske Media, Fynske Media and Syddanske Media. Midtjyske Media became part of the group on 1 January 2016, and we are now Denmark’s second largest media group with 13 daily newspapers, 64 weekly magazines, five radio stations and several news websites and other digital brands. The group also includes several companies who promote communication between people – printers and press agents, distribution companies, app developers, film companies, a web design agency and an advertising agency.

Tieto is the largest IT services company in the Nordics providing full lifecycle IT services. We also provide global product development services for companies in the communications and embedded technologies arena. Through industry insight, technology vision and innovative thinking, Tieto proactively strives to inspire and engage its customers in finding new ways of accelerating their business.

Building on a strong Nordic heritage, Tieto combines global capabilities with local presence. Headquartered in Helsinki, Finland, Tieto has over 13 000 experts in close to 20 countries. Turnover is approximately €1.5 billion. Tieto’s shares are listed on Nasdaq in Helsinki and Stockholm. www.tieto.com