Tin Drum PR

Tin Drum PR
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About Us

Tin Drum is a London based PR agency specialising in consumer technology. Established by ex-Macworld Editor David Fanning in 2006, Tin Drum has gained a reputation for understanding both technology, and the publishing process. This means we are technology savvy, and will always be careful to deliver helpful information to journalists without wasting their time. We always get straight to the point, and only communicate to relevant media. The media reciprocate by covering our stories, because we deliver everything they might need to do that. For our clients, this means their message is received with interest and not set aside with the cookie cutter press releases. It means more coverage, and goodwill from the people that count, and more exposure for your products. Our centrally located office lets us be at the door of any London based journalist within the hour. If a review is going wrong, or a last minute submission to a feature is needed, we can save the day in under an hour.

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“The proliferation of Solid State Drives in Mac laptops is a worry for me. Like hard drives, they have a limited lifespan, but unlike hard drives, when an SSD fails, there is no way to recover the lost files.”

Ben Slaney

“I discovered that the vast majority of backup software for the Mac doesn’t do a great job of keeping the integrity of the files it copies. Even Apple’s own Time Machine fails to make a perfect copy of things like metadata, which can cause serious problems. So I made sure that Mac Backup Guru 2.0 makes perfect copies every time”.

Ben Slaney

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Elgato Smart Key: The best way to keep your keychain close

Wed, Dec 18, 2013 15:01 CET

Münich, Germany – November 05, 2013 – Elgato today announced Smart Key, a smart accessory that connects your keys with your iPhone. The Smart Key lets you know when you have left your keys behind by sending an alert to your iPhone. Through the Smart Key iPhone app, you can find the last place your keys were seen and can help locate the keys by playing a sound. Elgato Smart Key can be easily attached to handbags, camera cases or other valuables, using the included key ring. Its replaceable battery lasts more than six months, thanks to low-energy Bluetooth Smart technology. Turn your

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Elgato Smart Key: The best way to keep your keychain close

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