CupCase Your Bras™ Supports Breast Cancer Awareness Month with “Pink Power”
LOS ANGELES (October 17, 2012): For the month of October, CupCase Your BrasTM will be giving back. With every purchase of the “Pink Power” CupCase Your BrasTM will donate $5.00 to the Susan G. Komen for the Cure Tissue Bank at IU Simon Cancer Center in support of National Breast Cancer Awareness Month.
Komen Tissue Bank at IU Simon Cancer Center in Indianapolis is committed to studying normal breast tissue against cancerous tissue in order to make strides in understanding the prevention and causes of breast cancer, in search of a cure. Komen Tissue Bank at IU Simon Cancer Center researchers are advocates for thinking, sharing, and understanding NORMAL. With donations such as the one being given this October by CupCase Your BrasTM, research toward finding a cure can continue and flourish.
CupCase Your BrasTM is first of it’s kind; a travel case created specifically for bras to prevent crimping, crushing, and creasing during travels. Bras have evolved from function to high fashion; therefore, the need to protect these elegant and pricey undergarments is more important than ever. The hard shell exterior in candy colors and fashionable prints, creates a bubble of protection around under wires and delicate lingerie fabrics. Due to its chic look, wrist strap, and portability, CupCase Your BrasTM doubles as a clutch, perfect for toting jewelry, hair accessories, and any of the “in case” items women often have on hand that can now be carried stylishly in a CupCase!
Founder Erin Wilson developed the idea for CupCase Your BrasTM from her personal traveling tribulations. After years of stuffing her bras with socks and tennis balls in order to maintain their shape, Wilson decided that as a woman-on-the-go she needed her bras to be on the go with her, in shapely fashion.
Thanks to Wilson’s experiences, women everywhere are getting a taste of CupCase Your BrasTM. CupCases have been making rounds, traveling from feature to feature in Family Beautiful, on The Haute Chick, Brides, and on Examiner.com, attracting celebrities such as Sabrina Bryan, Florence Henderson, and Chelsie Hightower who have all been spotted clutching their very own CupCase Your BrasTM.
Throughout the month of October, make your purchase of a “Pink Power” CupCase Your BrasTM for just $29.50 at www.cupcase.com and you can help protect your bras and your breasts! Follow CupCase Your BrasTM on twitter @CupCase and find fun, fashionable tips on The Bra Blog http://cupcase.com/blog/.
CONTACT: Jacki Monaco
(213) 250-6777 ext: 1007
About CupCase Your Bras™(www.cupcase.com): CupCase Your Bras™ is a stylish protective travel and storage case for your bras. Our unique design allows CupCase to wiggle its way into place in your luggage. Pack your bras with ease and use the additional storage for headbands, hair ties and jewelry.Protect your bras from crimping, crushing and creasing while you travel with CupCase. Whether your trip is to the gym or across the ocean, CupCase is your travel storage solution.
About The Komen Tissue Bank at IU Simon Cancer Center (http://komentissuebank.iu.edu): Komen Tissue Bank at IU Simon Cancer Center is the only repository in the world for normal breast tissue and matched serum, plasma and DNA. We are committed to making a difference by acting as advocates for thinking, sharing and understanding NORMAL.
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