Phosphor Debuts the Phosphor RevealTM
The new watch line incorporates Swarovski crystals and Micro-Magnetic Mechanical DigitalTM technology!
Los Angeles, California (March 7, 2011) – The American watch brand, Phosphor (www.phosphorwatches.com), announces the launch of its latest innovative watch line—The Phosphor RevealTM. The blingy Phosphor Reveal is the first mechanical digital watch to utilize the proprietary Micro-Magnetic Mechanical DigitalTM (M3D) technology and has already been spotted on several entertainment celebrities and sports figures from the NBA and NFL; such as Eric Gordon, guard for the LA Clippers, Taylor Price, wide receiver for the New England Patriots, Hank Baskett, husband of Kendra Wilkinson and star of Kendra, Jonathan Cheban from Spin Crowd, and Kim Zolciak from Housewives of Atlanta.
Driven by M3D technology, the Phosphor Reveal watch utilizes miniature-sized rotors adorned with Swarovski crystals that revolve to reveal numerical or chronological information. With each changing minute, an electrical pulse generates an electromagnetic field that changes the position of the crystals on the face of the watch, to elegantly display the passing time, while producing a distinctive sound unique to the Phosphor Reveal digital watch line.
“In the last 20 years, we’ve seen a proliferation of technologies that have enhanced our lives in a million different ways, but many of these have bypassed the watch category,” Phosphor’s Managing Director Donald Brewer said. “The Phosphor Reveal line is changing that - using technology to create an elegant and distinctive fashion timepiece.”
While the current line of Phosphor Reveal watches are adorned with crystals, M3D technology allows for any number of materials, such as precious metals, woods or ceramics, to be affixed to the rotating segments, creating an the possibility for an endless number of unique watch faces.
The Phosphor Reveal line offers six fashionable style choices: pink, red, white and black patent leather for the women’s watches, with crystal-adorned face frames; and two black matte leather men’s watch band choices with or without an adorned top ring. The basic "time" mode features a 12-hour display, with the hours positioned above the minutes on the face. The watch face also offers a ‘seconds’mode and ‘off’mode, showing an entire face of crystals with no time display.
PHOSPHOR REVEALTM FEATURES
Micro-Magnetic Mechanical DigitalTM (M3D) technology enables a new generation of innovative watch designs with the following display benefits:
Striking Watch Face Design – By adorning the face of the watch with rotating crystals, the Reveal watch offers an elegant and striking appearance, exclusive to the line of watches.
Infinite Display Appearances - The rotating segmentscan be oriented in a variety of different layouts. Any material can be affixed onto these rotatable segments ranging from Swarovski crystals, to precious metals or gems, to almost anything imaginable.
Ultra High Contrast Display: Depending on material or paints affixed to the revolving rotors, the M3D display technology can achieve the highest contrast of any digital display available today. With some configurations, the watch face can even match the clarity and appearance of ink on paper.
Low Power Consumption: The M3D display technology is bi-stable, meaning that the display requires no power to maintain an image, as power is only needed when transitioning from one time to another.
Wide Viewing Angle: With a viewing cone of 180 degrees, the M3D technology overcomes the disadvantages of conventional displays when it comes to off-axis viewing. Together with its high contrast, it allows the user to read the time at a glance from any angle.
Phosphor is now selling the Phosphor Reveal line from its website (www.phosphorwatches.com) and through selected retailers starting at $199.
Media Contact:
Lisa Berube
TLK Fusion for Phosphor
949.295.8833
talktoLisaBerube@tlkfusion.com
About Phosphor TM
Phosphor TM is a new American watch brand that pushes past the boundaries of conventional watch design and offers a unique fusion of fashion and technology. Harnessing the latest technologies, Phosphor’steam of veteran engineers has redesigned the traditional fashion timepiece for the new generation. The Phosphor TM brand is owned by Art Technology Limited, which has offices in both United States and Hong Kong. More info available at: www.phosphorwatches.com.
About TLK Fusion
TLK Fusion Entertainment is a marketing and public relations firm that focuses on enhancing brands through the power of celebrity endorsements, charity alignments, media placement, and premier events. TLK has taken the meaning of “Strategic Partnerships” to a whole new level by fusing brands they work with to respected celebrities and well-known charities. TLK has developed a formula that serves up a 3-dimensional marketing strategy that has proven successful time and time again. TLK Fusion is brand consulting at its best, offering and delivering a 360 package: imaging/branding, marketing, product placement, and public relations. By strategically aligning brands, artists, and charities, through the fusion of powerful and creative people, TLK Fusion is producing results that are positively impacting people’s lives.
More info available at: www.TLKFusion.com
Tags: