Steve Lobel’s “We Working” Showcase: A Star-Studded Success
LOS ANGELES, CA (October 22, 2012) - On Saturday, October 20, 2012 Steve Lobel and TLK Fusion hosted the first star-studded “We Working” Artist Showcase at The Key Club in Hollywood, presented by DirtyWorks Productions, sponsored by Adidas, MySpace, Vitamin Water and Monster Products. The event was jam packed with celebrities such as Ray J, Krayzie Bone, YG, Xzibit, Crooked I, Joe Moses, Mann, Dre Sinatra, Problem and veteran radio DJs such as Tattoo & DJ Dense from 93.5 KDAY and Vick One, Justin Credible & DJ Carisma from Power 106. In attendance were also industry executives that kept a close and critical eye on the performances of the hand-picked talent.
“We Working” showcases are designed for aspiring artists, providing them a platform to display their talents to the public, including celebrities, brands, and influential faces in the music industry. Performers from all across the nation included Elquan (Las Vegas), Brilliance (Detroit), J. Luchiano (Pennsylvania), Dee Jay Ford (New York), Reason (Florida), Young Kore (Virgin Islands), Marsalis Neal (Chicago), Roc Star Board Boyz (Inland Empire), Slinks (Los Angeles) and many more talented, “WORKING” artists who deserved recognition as well as encouragement and direction from industry veterans, such as Lobel himself. “I’m all about giving back and changing lives and to giving new artists a real platform to perform is very important to me,” said Lobel.
Lobel has worked with artists such as Run DMC, Eazy-E, Common, Fat Joe, Sean Kingston, Mann, Iyaz, Nipsey Hussle and countless others who have risen to musical stardom thanks to Lobel’s guidance. Along with guiding some of the music industry’s most eligible contenders to the top of the charts, Lobel also owns A2Z Entertainment as well as the non-profit organization Pathfinders. Having recently teamed up with TLK Fusion, Steve Lobel is now ready to take his “We Working” events to the next level. Follow @SteveLobel on Twitter for updates on upcoming showcases and news or check out www.weworking.com.
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CONTACT: Arus Tashchyan
TalkToArus@TLKFusion.com
(213) 250-6777
About Steve Lobel: Steve Lobel is a music industry expert and celebrity music manager. He has worked with a variety of popular artists that include Run DMC, Fat Joe, Bone Thugs ‘N Harmony, Common, Mann, Sean Kingston, Iyaz, Outlawz and many more. He offers music industry advice and motivation, and travels the country to speak to high school students. He owns A2Z Entertainment, as well as co-founder of Pathfinders, a non-profit agency. For more information on Stevel Lobel, visit him at www.livewithstevelobel.com.
About TLK Fusion ( http://www.tlkfusion.com ) :TLK Fusion is one of the leading Hollywood marketing firms in Los Angeles. TLK Fusion's innovative campaigns, strong celebrity relationships and worldwide distribution connections can take you and your brand to the next level. In today's society, celebrities are walking brands. With an A list roster of celebrity relationships, TLK Fusion is able to leverage their network to gain maximum exposure for their clients. Through these top-tier, powerful alignments, TLK Fusion can effectively enhance the public's perception of your brand. TLK Fusion's out-of-the-box thinking and 360 degree service mix has proven successful time and time again.
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