NovaSight and Tobii Demonstrate Solution for Treating Amblyopia — the Leading Cause of Vision Loss in Children

CES 2020 – NovaSight, a leading provider of digital healthcare platforms, and Tobii, the world-leader in eye tracking technology, are demonstrating NovaSight’s prototype for vision care at CES this week. The revolutionary solution combines advanced eye tracking and sophisticated artificial intelligence to treat amblyopia, a vision disorder commonly known as lazy eye, which is the leading cause of vision loss in children.

“One extraordinary aspect of Tobii’s eye tracking technology is that it serves as an engine for innovation in healthcare and other kinds of specialized applications,” said Henrik Eskilsson, CEO, Tobii Group. “Such is the case with the NovaSight CureSight solution we are demonstrating at CES, which represents an important new approach to treating a serious vision disorder that impacts many children and families.” 

While traditional vision assessments and treatments can be subjective and suboptimal, CureSight™ utilizes 3D image processing algorithms and Tobii eye tracking technology to blur the image only in the specific place where the patient’s dominant eye is looking. This enables a natural approach to treatment that happens while patients watch their favorite movies and TV programs. The CureSight approach replaces the more traditional treatment of using an eye patch over the dominant eye, which can be less convenient and has lower compliance rates.

“There are 10 million amblyopia patients in the United States alone, and tens of millions worldwide,” said Ran Yam, CEO, NovaSight. “NovaSight is focused on offering new and more convenient eye tracking based solutions for assessment and treatment. Our digital treatment is not only fun and engaging, but it can effectively improve vision from the comfort of a patient’s home.”

NovaSight recently conducted clinical trials of the CureSight solution, which showed significant improvement in visual acuity in a cohort of twenty children that followed a twelve-week treatment program with a 95% compliance rate. The CureSight system, which is FDA registered, offers dozens of content sources including Netflix, Amazon, Disney, Cartoon Network, Fox, National Geographic and more.

NovaSight will be exhibiting at CES on January 7-10 in Las Vegas at the Israel Pavilion, Level 1, Hall G, Sands Expo area.

Tobii will be at CES demonstrating how eye tracking can create better devices and better user experiences. For more information, or to schedule a meeting with Tobii, please contact ces@tobii.com. To learn more about how Tobii eye tracking is an engine for innovation, read our blog here.

Contact
Ben Conrad, Vice President, Global Corporate Communications, Tobii Group, phone: +1 (650) 224-6261, email: ben.conrad@tobii.com   

About NovaSight
NovaSight brings pediatric vision care into the digital age by bringing together the power of eye-tracking and AI. Aiming to prevent pediatric vision loss, our products are specially designed for the unique needs and attention spans of children. The EyeSwift® system is an easy-to-use vision assessment system, which monitors the patient’s eye movements and provides within seconds accurate and objective assessments of numerous vision impairments. Our CureSight™ system is a fun and engaging solution intended to replace traditional eye patching for amblyopia treatment. NovaSight’s management and advisory board are comprised of experienced executives, physicians, researchers and key opinion leaders in the field of vision care. For more information, please visit www.nova-sight.com.

About Tobii
Tobii is the global leader in eye tracking. Our vision is a world where all technology works in harmony with natural human behavior. Tobii operates through three business units: Tobii Dynavox makes specially designed computers that are controlled by eye movement or touch screens for use by people with special needs due to spinal cord injuries, CP, ALS or other medical conditions. Tobii Pro develops and sells eye-tracking equipment and services used today by more than 3,500 companies and 2,500 research institutions, including all of the world’s 50 highest ranked universities. Tobii Tech further develops Tobii’s technology for new volume markets, such as computer games, personal computers, virtual reality, augmented reality and smartphones. Tobii is headquartered in Sweden and is listed on Nasdaq Stockholm (TOBII). The group has over 1,000 employees. For more information: www.tobii.com.

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Tobii is the global leader in eye tracking. Our mission is to improve the world with technology that understands human attention and intent. Tobii operates through three business units: Tobii Dynavox makes specially designed computers that are controlled by eye movement or touch screens for use by people with special needs due to spinal cord injuries, CP, ALS or other medical conditions. Tobii Pro develops and sells eye tracking equipment and services used today by more than 3,500 companies and 2,500 research institutions, including all of the world’s 50 highest ranked universities. Tobii Tech supplies eye tracking technology for integration into consumer electronics and other products such as personal computers, virtual reality headsets, healthcare applications, and more. Tobii is headquartered in Sweden and is listed on Nasdaq Stockholm (TOBII). The group has over 1,000 employees. For more information: www.tobii.com.

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