SAN FRANCISCO - GDC - March 10, 2014 –Premium gaming peripheral leader SteelSeries is teaming up with the eye-tracking experts at Tobii Technology at the 2014 Game Developers Conference in San Francisco March 19-21 to showcase some of the hottest game changing innovations that are giving game developers new ways to deliver more immersive and natural gaming experiences.

SteelSeries, the industry leader in premium gaming peripherals, will offer game developers at GDC the opportunity to test the MFi-certified Stratus Wireless Gaming Controller for iPad, iPhone and iPod Touch with some of the most popular, top-grossing games as well as new titles that are just launching at the show.

Also during the show, SteelSeries will be introducing the SteelSeries Stratus Dev Kit, which will include exclusive game developer pricing and free shipping. For more information regarding the Stratus Dev Program, please visit:

Tobii, the global leader in eye-tracking technology, is entering the PC game market together with SteelSeries to allow players to enhance their game by using their eyes as another way to immerse themselves and control their gaming experience. SteelSeries will launch the world’s first gaming eye tracker based on Tobii’s technology later this year. Name and details about the product have not been announced yet.

During the show, Tobii will offer demonstrations of how eye-tracking technology works to enhance the overall experience for gamers, and engage with game developers for creating unparalleled gaming experiences with eye tracking. The Tobii EyeX Dev Kit will be available for purchase at a special GDC price of $95 for a limited time. To order Tobii EyeX Dev Kit, go to and enter the code GDC2014.

Visit Booth #1824 to Experience the SteelSeries Stratus Wireless Controller for iOS And Tobii’s Eye Tracking Technology for PC Games – Exclusive Developer Kits Available

About Tobii Technology
Tobii Technology is the global leader in eye tracking. Tobii’s has accelerated the development of eye tracking in personal computing, transformed research in many fields and enabled communication for thousands of people with special needs. The company develops and delivers comprehensive eye tracking solutions and OEM eye tracking components for applications such as computers, gaming and vehicles. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. Based in Sweden, Tobii has a global presence, with offices in the U.S., China, Germany, Japan and Norway, as well as a worldwide network of resellers and partners. For more information, visit

About SteelSeries
SteelSeries is a leading manufacturer of top quality gaming peripherals from headsets, keyboards and mice to controllers, surfaces and software. For more than a decade, SteelSeries has been on the forefront of designing and creating gear for gamers. The company’s continued innovation also comes in collaboration with the world’s leading professional gaming teams and partners. SteelSeries is a global brand that continues to support the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships and community support. For more information, please visit


Media contacts

For SteelSeries:

Tori Pugliese

For Tobii Technology:

For Tobii in the U.S.:
Kristina Messner

Tobii corporate contact:
Sara Hyléen, Marketing Director, Tobii Technology
phone: +46 709 161 641
email: sara.hyleen (@)


About Us

Tobii is the global leader in eye tracking. Our mission is to improve the world with technology that understands human attention and intent. Tobii operates through three business units: Tobii Dynavox makes specially designed computers that are controlled by eye movement or touch screens for use by people with special needs due to spinal cord injuries, CP, ALS or other medical conditions. Tobii Pro develops and sells eye tracking equipment and services used today by more than 3,500 companies and 2,500 research institutions, including all of the world’s 50 highest ranked universities. Tobii Tech supplies eye tracking technology for integration into consumer electronics and other products such as personal computers, virtual reality headsets, healthcare applications, and more. Tobii is headquartered in Sweden and is listed on Nasdaq Stockholm (TOBII). The group has over 1,000 employees. For more information:




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