Tobii appeals CMA’s decision to divest Smartbox

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Tobii AB (publ) has appealed the Competition and Markets Authority’s (CMA’s) decision regarding a full divestiture of Smartbox. The appeal has been handed in to the United Kingdom Competition Appeal Tribunal (CAT). In parallel, Tobii continues the divestiture process in line with the CMA’s decision.

“Tobii is proceeding with the divestiture of Smartbox at full force in line with the CMA’s decision. After having conducted a detailed review of the CMA’s complete report we have also decided to appeal the decision to the CAT as we fundamentally disagree with the CMA’s conclusions. A merger would have accelerated innovation and provided more choice for the benefit of the global community in need of assistive technology”, said Henrik Eskilsson, CEO, Tobii Group. “Tobii will continuously adjust its course of action depending on the progress in these parallel tracks”.

On October 1, 2018 Tobii AB (publ) acquired Smartbox Assistive Technology Ltd, a UK based company operating in the field of assistive technology for communication. Tobii paid the owners/founders GBP 11 million in cash, corresponding to approximately SEK 130 million. Smartbox employs some 70 people. Net sales in 2017 were GBP 9,3 million, corresponding to approximately SEK 110 Million.

Upon the announcement of the acquisition, the CMA opened an investigation under UK competition law. The two companies’ brands and operations have been held separate, pending the completion of the CMA’s review.

The CMA announced the final conclusions of its investigation on August 15 and required a full divestiture of Smartbox by Tobii.


Ola Elmeland, Investor Relations, Tobii AB, phone: +46 (0) 734 409 862, email:

Nils Lindhe, VP Corporate Communications, phone: +46 (0) 768 94 84 84, email:

About Tobii

Tobii is the global leader in eye tracking. Our vision is a world where all technology works in harmony with natural human behavior. Tobii operates through three business units: Tobii Dynavox makes specially designed computers that are controlled by eye movement or touch screens for use by people with special needs due to spinal cord injuries, CP, ALS or other medical conditions. Tobii Pro develops and sells eye-tracking equipment and services used today by more than 3,500 companies and 2,500 research institutions, including all of the world’s 50 highest ranked universities. Tobii Tech further develops Tobii’s technology for new volume markets, such as computer games, personal computers, virtual reality, augmented reality and smartphones. Tobii is headquartered in Sweden and is listed on Nasdaq Stockholm (TOBII). The group has about 1,000 employees. For more information, please visit