VR, eye tracking and biometrics come together as Tobii Pro extends software capabilities

Tobii Pro , the global leader in eye tracking research solutions, continues to expand its VR offering by announcing Tobii Pro Lab VR 360 . This new edition of Tobii Pro Lab, the company’s flagship analysis software, enables cognitive researchers, psychologists and marketing researchers to utilize 360-degree videos and images when conducting eye tracking studies in VR. The analysis software Tobii Pro Lab supports the entire workflow for designing, recording and analyzing eye tracking data collected from any of Tobii Pro’s screen-based and