Tobii, InContext Partner to Add Eye Tracking to Virtual Shopper Research
Chicago & Stockholm, Oct. 16, 2012 — Tobii Technology , the global leader in eye-tracking research solutions and gaze interaction, today announced its partnership with InContext Solutions , an award-winning technology-based insight services firm specializing in 3D virtual simulations. Tobii will provide its world-class eye-tracking solutions to enhance InContext’s 3D virtual research offering. “Our virtual simulations allow brands and retailers to conduct research that is cost-effective, timely and non-disruptive, but most