Tobii Pro Brings Eye Tracking Analytics to VR
Tobii Pro , the global leader in eye-tracking research solutions, announces a new analytical tool: Tobii Pro VR Analytics that allows eye-tracking studies to be conducted within 3D virtual reality (VR) environments. The tool integrates into Unity environments and comes with automated features for visualizing and measures what a user sees, their interactions and navigations within a simulated world. The combination of eye tracking and VR can uncover the factors that drive human attention across an unlimited number of hypothetical scenarios.