Tobii Announces Collaboration Agreement With P&G

STOCKHOLM & WASHINGTON – June 2, 2010 – Tobii Technology  Inc., the global market leader in attention and visibility measurement technology, announced today that Procter & Gamble  (NYSE:PG), the world’s largest consumer goods company, has made Tobii one of its preferred partners for scaled virtual market research solutions. The agreement will also enable Tobii to collaborate with P&G on Tobii product innovations. P&G will use Tobii solutions for package and shelf testing on a global basis to increase speed to market with products that meet and exceed