Tobii Pro

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Tobii Pro, part of the Tobii Group, is the leading provider of eye-tracking research solutions and services designed to deepen the understanding of human behavior. Through eye-tracking insights, business and science professionals are enabled to drive change and further their research. The solutions are used in a wide range of fields, from shopper research and usability testing, to psychology and vision research. Tobii Pro has over 3,000 commercial enterprises and 2, 000 academic institutions among our clients, including Microsoft, Procter & Gamble, Ipsos, GfK and all of the world’s 50 top-rated universities. www.tobiipro.com

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Tobii Pro integrates galvanic skin response into software platform for eye tracking research

Tue, May 02, 2017 16:45 CET

Tobii Pro , the global leader in eye tracking research solutions, has partnered with Shimmer and integrated their wearable wireless GSR (galvanic skin response) sensor into its software analysis platform, Tobii Pro Lab . By combining eye tracking with GSR, marketers, usability and academic researchers can link visual attention with arousal levels to get a fuller understanding of the emotional state and origins of stress. The Shimmer3 GSR+ Unit

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Tobii Pro integrates galvanic skin response into software platform for eye tracking research