Tobii Wins Award for Human Machine Interface & Safety at GP Bullhound Connect 2013

STOCKHOLM Nov. 22, 2013 — Tobii Technology, the global leader in eye tracking, today announced that it received the award for Human Machine Interface & Safety at GP Bullhound Connect 2013. The award was presented on November 20 at The May Fair Hotel in London.

“We are honored to be recognized with this award as it clearly confirms the importance and potential of Tobii’s eye tracking technology in human-machine interfaces and safety in cars,”, said Henrik Eskilsson, CEO of Tobii Technology.  “Having cars that are more enjoyable and safe is central to both consumers and manufacturers and by integrating Tobii eye tracking, automakers can meet consumers' desire to extend their connected lifestyle to their vehicles, and add the most reliable driver status detection technology to existing safety systems.”

Now in its fifth year, GP Bullhound Connect is organized by investment bank GP Bullhound to celebrate the innovation and evolution of technology that is changing the automotive industry. This year the event included discussion panels featuring market-leading companies such as Google, Drayson Racing, Spotify, Softkinetic, Neonode and BlaBlaCar. See the full list of winners and nominees.

“This year’s winners represent the most exciting companies pioneering technological charge in the automotive industry at the moment,” said Andre Shortell, partner at GP Bullhound. “The innovations we see now will fundamentally change the driving experience as we know it. On behalf of GP Bullhound, I would like to congratulate all the winning companies and those shortlisted for their achievements this year and wish them success for the future.”

Learn more about Tobii’s automotive solutions and see a video of the technology in action here.

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