Clothing brand for young women added to Tokmanni’s clothing selection – Danish design emphasised in new brand’s personality

Tokmanni     Press release     24 February 2020 at 4:00 p.m.

New clothing brand SIRUP Copenhagen has arrived in Finland and are sold exclusively by Tokmanni. The international brand is designed for fashion- and price-conscious young women and its personality emphasises Danish design. The clothes are easy to combine to make fresh and contemporary outfits.

Six different SIRUP Copenhagen collections are launched each year. The first goes by the name of Color Shock. It is dominated by springy green tones and earthy patterns. Delicate pink also brings a touch of softness and girlishness to the otherwise understated colours.

The new collection includes 17 garments. These include t-shirts, knitwear, sweatshirts and sweatpants, a maxi dress, a hoodie dress, a top and a skirt. The size options are XS–L, and sizing is a little smaller than, for example, Pola, one of Tokmanni's own brands. Designed in Denmark and manufactured at BSCI-audited factories in Asia, the clothes are sold at selected Tokmanni stores and online at www.tokmanni.fi/sirup-copenhagen.

“SIRUP Copenhagen is a brand-new international clothing brand for fashion-conscious young women. The brand's fresh and feminine clothing is easy to combine and excellently suited to a small budget,” says Lilli Hietala, Design Manager for clothing at Tokmanni.

SIRUP Copenhagen complements Tokmanni's comprehensive women's clothing range that includes Pola, Elea and other Tokmanni brands as well as Nordic Tricot by Ivana Helsinki, an inclusive brand designed in collaboration with Paola Suhonen, one of Finland’s best-known fashion designers.

“We also actively develop our assortment based on the wishes of our customers. Essence and Pretty by Flormar cosmetics, for example, have gained popularity among young women in particular. There has been a desire for similar products that are more clearly targeted at young women to be added to the clothing selections. SIRUP Copenhagen is an exciting new brand, and we believe that its collections will meet the needs of our customers perfectly,” says Hietala.
 

First SIRUP Copenhagen Collection for 2020:

Selection:
- Handout on product details is available as an attachment.

Prices:
- Models €9.99–29.95/item

Materials and sizes:
- Materials vary by product.
- Sizes XS to L

Availability:
- On sale at selected Tokmanni stores and online at www.tokmanni.fi/sirup-copenhagen

Product enquiries and print-quality images:
- www.tokmanni.fi/asiakaspalvelu, asiakaspalvelu@tokmanni.fi, tel. +358 20 33 1415 (Mon-Fri 9am–6pm. The call charge from a landline or mobile phone is 8.4 cents/min [incl. VAT 24%].)


TOKMANNI


For further information, please contact:


Lilli Hietala
Design Manager, clothing

Tel. +358 20 728 6539
lilli.hietala(at)tokmanni.fi


Timo Karanko
Purchasing Manager, clothing

Tel. +358 20 728 6519
timo.karanko(at)tokmanni.fi


Maarit Mikkonen
Head of IR and Communications

Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi


Tokmanni is Finland’s leading discount retailer chain. Some 3,700 Tokmanni employees make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of Finnish and international brand-name products and other high-quality products at prices that are always affordable. With nearly 200 stores around Finland and an online store, Tokmanni is always close to its customers. Tokmanni’s revenue in 2019 amounted to EUR 944.3 million. Tokmanni’s shares are listed on Nasdaq Helsinki.