Esports team SJ Gaming and Tokmanni to cooperate

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Tokmanni     Press release     13 September 2019 at 4:55 p.m.

SJ Gaming

The popularity of esports is growing tremendously both in Finland and abroad. Tokmanni has struck a cooperation deal with Finnish esports team SJ Gaming, enabling both parties to offer esport-related content to a variety of audiences. At the same time, the cooperation reminds that it is not necessary to invest a lot into gaming gears and gadgets in order to play.

Tokmanni and SJ Gaming are very pleased with their newly-started cooperation.

– The cooperation with Tokmanni will help us to increase the awareness of esports. The SJ Gaming’s esports team, the training program and the future plans for raising up a new esports generation and scene will offer a good base to reach those interested in gaming, says Jari Karlsson, SJ Gaming’s CEO.

– Together with SJ Gaming, we want to tell people about esports. At the same time, we want to point out that Tokmanni is not only for smart shopping but for smart gaming as well: we offer a wide range of popular gaming gears and gadgets, especially online, with very affordable prices, says Markus Sinisalo, Head of Ecommerce at Tokmanni.

Tokmanni and SJ Gaming are already working on ideas for the rest of the year at full blast. It is already clear that the cooperation will continue next year.

– In this industry, you can’t get quick wins. We want to work with our players and partners on a long-term basis, says Karlsson.

SJ Gaming’s persistent work has been successful. The team has been able to raise the Finnish Esports League’s enormous trophy and the Finnish Championship trophy at Tubecon. This year’s biggest thing is yet to come, since the SJ Gaming Apex team will compete in a EUR 500 000 tournament in Krakow, while the CS:GO team will represent Finland in ARCTIC INVITATIONAL tournament at Hartwall Arena in Helsinki. Both events will take place this incoming weekend.

SJ Gaming

Photos: SJ Gaming

Tokmanni's e-sports products can be found at (in Finnish).


For more information, please contact:

Markus Sinisalo
Head of Ecommerce

+358 20 728 7402

Jari Karlsson
SJ Gaming

+358 40 196 1744

Maarit Mikkonen
Head of IR and Communications

+358 40 562 2282

SJ Gaming is a Finnish esports organization, with a top level CounterStrike: Global Offensive team. SuperJymy re-branded their Esports to SJ Gaming in early 2019.

Tokmanni is Finland’s leading discount retailer chain. Some 3,600 Tokmanni employees make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of Finnish and international brand-name products and other high-quality products at prices that are always affordable. With nearly 200 stores around Finland and an online store, Tokmanni is always close to its customers. Tokmanni’s revenue in 2018 amounted to EUR 870.4 million. Tokmanni shares are listed on Nasdaq Helsinki.