New products added to Tokmanni's high-quality pet food brand – NATUR PREMIUM PET satisfies the nutritional needs of pets with its high-quality natural ingredients

Tokmanni     News     12 July 2021 at 10:30 a.m.

Tokmanni, Finland’s largest general discount retailer, has added 15 new products to the assortment of its NATUR PREMIUM PET brand, which focuses on high-quality pet foods. The new products include various treats and chew sticks for dogs and wet food for cats and dogs. The delicious NATUR PREMIUM PET foods are sold at all Tokmanni stores* and in its online store.

Like the rest of the NATUR PREMIUM PET foods, the new products are made in Europe with high-quality raw materials. The products in the brand contain no wheat, for example. All the new products are free from grains, gluten and artificial colours. The wet foods contain no preservatives. The treats and chew sticks have no added sugar.

All the NATUR PREMIUM PET foods have a high meat content: for example, among the new products, the treats containing both beef and poultry, which are available in handy 100g packs, have a meat content as high as 90%. The origin of the fish and meat contained in all the new products is Europe. The products’ high content of animal protein ensures that pets receive the most suitable nutrition for their species.

The NATUR PREMIUM PET dry treats are the perfect way to pamper pets, but they are also excellent snacks when out hiking. The smallest treats are great for taking on walks and during activities and they also make ideal training treats. The wet meals labelled as complete meals are easy to serve as they are, but a mixture of wet food and dry food is often a better choice with more picky eaters.

The NATUR PREMIUM PET products, launched by Tokmanni last year, all offer excellent value for money. Among the new products, an 85g serving pouch of a complete meal for adult dogs costs just EUR 0.49 and a 140g pack of dog treats costs only EUR 1.95.

The high-quality pet food products offer more choice and respond to demand

The new NATUR PREMIUM PET foods are a welcome addition to Tokmanni's varied assortment of products as they offer new choices for customers seeking high-quality pet food. They also meet the demand created by the puppy and kitten boom of the coronavirus pandemic.

“Tokmanni already offered a wide range of various pet foods and other pet care products. Some of our customers want to buy premium pet food in particular. With their excellent value for money, our NATUR PREMIUM PET foods ensure that these customers will quickly and easily find what they are looking for at our Tokmanni stores,” says Henri Himanen, Tokmanni’s Product Manager for Private Labels.


NEW PRODUCTS IN THE NATUR PREMIUM PET RANGE IN SUMMER 2021:

Treats for dogs
- salmon, duck or lamb
- 140g
- EUR 1.95/pack (EUR 13.93/kg

Treats for dogs
- beef or chicken
- 100g
- EUR 1.95/pack (EUR 19.50/kg

Chew sticks for dogs
- herring, turkey and venison
- 100g
- EUR 1.95/pack (EUR 19.50/kg)

Complete meals for adult dogs
- poultry, fish or beef in gravy
- 85g/pouch or variety packs of 12 x 85g/pouches (4 pouches of each variety)
- EUR 0.49/pouch (EUR 5.77/kg) or EUR 4.95/variety pack (EUR 4.85/kg)

Complete meals for adult cats
- poultry, fish or beef in gravy
- 85g/pouch or variety packs of 12 x 85g/pouches (4 pouches of each variety)
- EUR 0.49/pouch (EUR 5.77/kg) or EUR 4.95/variety pack (EUR 4.85/kg)


* The selection of NATUR PREMIUM PET products varies from store to store. All new products are available in the largest Tokmanni stores.


For a closer look at the NATUR PREMIUM PET products, visit your nearest Tokmanni store or Tokmanni’s online store.


TOKMANNI


For more information, please contact:


Maarit Mikkonen
Head of IR and Communications

Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi


Product enquiries and print-quality images:
Tokmanni Customer Service
www.tokmanni.fi/asiakaspalvelu
asiakaspalvelu@tokmanni.fi
Tel. +358 20 331415
(Weekdays from 9 am to 6 pm. The call charge from a landline or mobile phone is 8.4 cents/min [incl. VAT 24%].)


Tokmanni is Finland’s leading general discount retailer. Some 4,000 Tokmanni employees make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of Finnish and international brand-name products and other high-quality products at prices that are always affordable. With nearly 200 stores around Finland and an online store, Tokmanni is always close to its customers. Tokmanni’s revenue in 2020 amounted to EUR 1,073.2 million. Tokmanni shares are listed on the Nasdaq Helsinki.