Tokmanni celebrates its completely refurbished store on Kehräämöntie in Kajaani – Assortment includes professional tools, hockey equipment for demanding enthusiasts and Motomaxi vehicles, for instance

Tokmanni     Press release     4 June 2024 at 4:35 p.m.

Tokmanni will celebrate its completely refurbished and extremely spacious store on Kehräämöntie in Kajaani with opening offers and surprise buckets filled with product gifts on Thursday 6 June 2024. The refurbished Kehräämöntie Tokmanni will offer customers an even more varied and partly also very specialised assortment of products, including professional tools and ice hockey equipment for the demanding enthusiast. In addition, the Motomaxi store, which is part of the Tokmanni Group and operates in the same building as the Tokmanni store, sells a range of new and used boats, motorcycles, ATVs and other recreational vehicles, as well as spare parts and accessories. Motomaxi also offers maintenance and repair services.

The refurbished Tokmanni store features the discount retail chain’s newest store concept, which emphasises quick and easy shopping. To enhance the customer experience, the shelf layout and display of products and product categories have been renewed, and signage has been improved.

While the product assortment of the other Tokmanni store in Kajaani, the Lehtikangas store, represents the Tokmanni that the general public is familiar with, the Tokmanni store on Kehräämöntie focuses particularly strongly on products related to, for example, renovation and DIY, leisure and an active lifestyle. The store, which has around 6,100 square metres of space, has long been the only Tokmanni store to sell, for example, ice hockey equipment for the demanding enthusiast, intended not only for consumer customers but also for sports clubs.

The store’s new products and product categories will be particularly interesting for customers. The store’s assortment has been further expanded in conjunction with the other renewals, particularly in the home and home improvement section, with products such as furniture, professional workwear and ESSVE screws, as well as Maku Kitchen Life and Heirol cooking and tableware products. Tokmanni sells these same products mainly in its largest stores, for example in Tornio and Tiiriö in Hämeenlinna.

“Our Tokmanni store on Kehräämöntie in Kajaani is already known for its wide range of products that is different from that of most of our other stores. In addition to the refurbishment that has improved the comfort of the store, we have further expanded our product assortment. This should appeal to our customers, many of whom have been shopping at our current Tokmanni and at the previous Maxi-Kodintukku store for decades,” says Timo Heimo, Vice President, Sales and Supply Chain at Tokmanni.

Customer service at the Kehräämöntie store is provided by a team of around 15 retail professionals under the supervision of Store Manager Riikka Hinkkanen. The store’s address is Kehräämöntie 20, 87400 Kajaani. The Tokmanni store will be open on weekdays from 8 am to 8 pm, on Saturdays from 8 am to 6 pm and on Sundays from 10 am to 6 pm.

The assortment of the Kehräämöntie Tokmanni store in Kajaani includes a wide selection of ESSVE screws suitable for professional use. The photo above is from the Tokmanni store in Tornio, which was refurbished in 2022.

Motomaxi as a speciality in Kajaani

Another special feature on Kehräämöntie in Kajaani is Motomaxi, the only store in the Tokmanni Group that sells both new and used boats, jetskis, outboard motors, snowmobiles, ATVs, and motorbikes and other two-wheelers. Motomaxi, located next to the Tokmanni store, also offers a wide range of equipment and spare parts, as well as expert service and repairs for many types of vehicles.

Founded in 2002, Motomaxi is the official dealer for the following vehicles and equipment:
- Yamaha outboard motors, jetskis, motorbikes, snowmobiles, ATVs, scooters, snowblowers, generators and electric bicycles
- Yamarin, Yamarin Cross, Suvi, Palta and Päijän boats
- Mercury outboard motors
- Arctic Cat snowmobiles and ATVs
- Aodes ATVs.

The 850-square-metre retail space will also have a Yamaha shop-in-shop product stand and sales area, for example. In addition to other refurbishments, Yamaha electric bikes have been introduced to the product assortment.

Customer service at Motomaxi is provided by a three-person team led by Petri Leinonen. The store will be open on weekdays from 9 am to 5:30 pm and on Saturdays from 9 am to 2 pm.

“Our well-established Motomaxi store, with over 20 years of experience serving local residents and other visitors to the area, further complements our diverse product offering at Kehräämöntie in Kajaani. We believe that our refurbished Tokmanni store will further increase interest in our Motomaxi store, which is located in the same building,” says Heimo.

Motomaxi is the only store in the Tokmanni Group that sells both new and used boats, jetskis, outboard motors, snowmobiles, ATVs, and motorbikes and other two-wheelers. It also offers maintenance and repair services.

A recycling point and a host of other smart choices

Tokmanni stores offer a range of smart energy choices and services that make customers’ daily lives easier. The store on Kehräämöntie in Kajaani has a recycling point for customers’ discarded batteries and small electrical appliances such as coffee machines, shavers, electric toothbrushes and light bulbs, for instance.

Tokmanni uses modern LED lighting and other means to ensure energy efficiency. Waste is minimised by optimising product order volumes and deliveries, for example. In addition, food products that are about to expire are sold at substantial discounts.

In all Tokmanni stores, customers can also make purchases through the Tokmanni Tukku B2B sales function and the Tokmanni Klubi customer loyalty program. Customers can also pick up orders made through the Tokmanni online store and withdraw cash when paying at the checkout.

The loyal customer benefits of Tokmanni’s popular Tokmanni Klubi customer loyalty program are available in all Tokmanni stores.

Special offers and surprise buckets with product gifts

Tokmanni typically celebrates its refurbished stores with generous opening offers. In the Kehräämöntie store, the opening offers will be valid from Thursday 6 June until the end ed the week.

In addition, the store will be handing out Tokmanni’s famous surprise buckets filled with various product gifts to the first 500 customers on the Thursday of the opening. Two of the surprise buckets will also contain a EUR 50 gift card in addition to the product gifts.

The opening of the Tokmanni store on Kehräämöntie in Kajaani on Thursday morning 6 June will be attended by Regional Manager Markku Heiskanen, in addition to the store personnel.

Tokmanni Group’s store network will continue to grow and renew

Tokmanni Group continues to grow and renew its store network in all its operating countries, i.e. in Finland, Sweden and Denmark.

In Finland, the Group’s Tokmanni variety discount retail chain has announced that it will open new stores in the Entresse shopping centre in Espoon keskus in Espoo, Eurajoki, Naantali, Nikkilä in Sipoo and Sodankylä. In Eurajoki, the store opening ceremonies are planned for the autumn of 2024. In Espoo, Tokmanni’s goal is to celebrate the opening of the new Tokmanni store in October-November 2024. In Sipoo in Nikkilä and in Sodankylä, the store openings are expected to be held by the end of 2024. In Naantali, Tokmanni’s goal is to celebrate the opening of the new store at the beginning of 2026 at the latest, if the zoning and other official matters proceed according to the planned schedule. In Espoo and Sodankylä, the new stores will replace the current Tokmanni stores in the area.

The openings of the latest new Tokmanni stores were celebrated in Pälkäne and Söderkulla in Sipoo at the beginning of April. In the Columbus shopping centre in Vuosaari in Helsinki, the variety discount retailer closed its Tokmanni store in mid-April due to the expiration of the lease. In Espoo, Tokmanni not only relocates its Tokmanni store to a new store premises in Espoon keskus but also closes its Miny store in the Lippulaiva shopping centre in July when the lease expires.

Tokmanni will also refurbish several of its stores this year. On Thursday 6 June, in addition to the Kehräämöntie store, the refurbished Tokmanni store will be celebrated in the ICCO shopping centre in Pori. In addition, a week earlier, on Thursday 30 May, Tokmanni celebrated is completely refurbished Tokmanni store in Uusikaupunki.

The store network of the Click Shoes store chain, which is part of the Tokmanni Group, has also been developed. The latest new Click Shoes stores were celebrated in the Koskikeskus shopping centre in the heart of Tampere, the Karisma shopping centre in Lahti, and in the Veturi shopping centre in Kouvola in April.

In addition, the Swedish discount retailer Dollarstore, which joined the Finnish variety discount retailer Tokmanni Group last year, is also developing its store network in its operating countries, i.e. in Sweden and Denmark. The latest new stores were opened under the Dollarstore brand name in Uddevalla and Tornby in Linköping, Sweden in April, and under the Big Dollar brand name in Frederikshavn, Denmark in May. In addition, Dollarstore used to have two stores in Östersund, Sweden. However, it closed the other one in May.

Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics. The Group currently has 202 Tokmanni stores, 131 Dollarstore stores, 31 Click Shoes Stores, six Miny stores, five Big Dollar stores, and two Shoe House stores. In Finland, the Group also serves its customers also through the Tokmanni and Click Shoes online stores.

Did you know this about working at Tokmanni store chain?

• Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics. In Finland, it employs an average of more than 4,000 retail professionals. Around 600 of these employees work at Tokmanni's administration and logistics hub in Mäntsälä in logistics, procurement, finance and IT, among other functions. In Finland, the Tokmanni Group includes the variety discount retailer Tokmanni, the shoe store chains Click Shoes and Shoe House, and the lifestyle brand Miny. Outside Finland, the Group owns the Swedish discount retailer Dollarstore, which currently has 131 Dollarstore stores in Sweden and five Big Dollar stores in Denmark. Dollarstore has almost 2,000 employees. Dollarstore is headquartered in Kista in Stockholm, Sweden, and has a warehouse in Örebro, Sweden.
• Work in the retail sector is fast-paced and interesting, and Tokmanni store chain’s employees find that variety is one of the most attractive aspects of working in a store. Tokmanni Group encourages and helps its employees to develop their skills and advance in their careers to various tasks and increasingly challenging roles within the company. Many employees have advanced several levels in their careers.
• The workplace community at the Tokmanni store chain is delightfully diverse. For example, more than 20 different native languages are spoken at Tokmanni stores. The average age of Tokmanni store chain employees is around 38 years, and a permanent employee stays with the company for an average of around eight years.
• When they start their job, every new Tokmanni store chain employee gets, among other things, their own orientation mentor who provides them with support during the early stages of their career. The mentor welcomes the new colleague and ensures, for example, that the employee has received adequate orientation and feels part of the work community. The new employee can ask their mentor whatever they want to know, with a low threshold. In addition, Tokmanni store chain provides all new store employees with joint training to ensure comprehensive and consistent induction.
• Tokmanni store chain also provides its staff with good personnel benefits, such as staff discounts on products and a wide range of benefits and offers from the partners in its personnel benefits programme.

Familiarise yourself with the most significant changes of the Tokmanni Group’s store network between 2016 and 2024, as well as changes that will be implemented in the near future and that have already been announced at ir.tokmanni.fi/en/investors/tokmanni-as-an-investment/new_stores.


TOKMANNI


For further information, please contact:


Timo Heimo
Vice President, Sales and Supply Chain
Tokmanni

Tel. +358 20 728 6051
timo.heimo(at)tokmanni.fi


Harri Koponen
Vice President, Store Network and Concept
Tokmanni

Tel. +358 20 728 6030
harri.koponen(at)tokmanni.fi


Maarit Mikkonen
Head of IR and Communications
Tokmanni

Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi


Calls to a corporate number beginning with +358 20 7 from a landline or a mobile phone are EUR 0.0835 per minute + EUR 0.1669 per minute (incl. VAT 24%). Calls from outside Finland are subject to an international call charge.


Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics. More than 6,000 employees in Finland, Sweden and Denmark make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of nordic and international brand-name products and other high-quality products at prices that are always affordable. With more than 370 Tokmanni, Dollarstore, Big Dollar, Miny, Click Shoes and Shoe House stores and online stores, the Group is always close to its customers. In 2023, the Group's revenue was EUR 1,393 million and comparable EBIT amounted to EUR 99 million. The Tokmanni Group Corporation's shares are listed on Nasdaq Helsinki.