Tokmanni expands the network of its popular Miny stores – The fourth store dedicated to the Miny lifestyle brand will be opened in the IsoKristiina shopping centre in Lappeenranta
Tokmanni Press release 17 November 2022 at 10:30 a.m.
Miny’s slogan “Kaikkea kivaa, mutta ei mitään kallista. Me olemme Miny.” can be freely translated as “Big on fun, small in price. We are Miny.” This also applies to the Miny store that will be opened in the IsoKristiina shopping centre in the heart of Lappeenranta on Thursday 24 November 2022. The picture above is from the Miny store that was opened in the Jumbo-Flamingo entertainment and shopping centre in Vantaa in October.
The fourth store dedicated to the Miny lifestyle brand introduced by Tokmanni in early 2022 will be opened in the IsoKristiina shopping centre in the heart of Lappeenranta on Thursday 24 November 2022 at 10 am. This is the first dedicated Miny store in South Karelia. The lifestyle brand is available in its dedicated stores, in the shop-in-shop departments of many Tokmanni stores and online.
Located on the first floor of the shopping centre, the Miny store sells beauty, wellness and interior decoration products, as well as a wide selection of other products with an excellent price-to-quality ratio, from soft toys to bags, kitchen supplies, clothes and accessories. The store has a total floor area of around 220 square metres, and its selection features more than 1,000 products, including the Miny ECO range of products that contain recycled materials and bio-based materials.
“Our new store brings our popular and multifaceted lifestyle brand to Lappeenranta and South Karelia. The opening coincides with the Christmas season, which is excellent for us and our customers. The Miny store features a broad range of products for customers to buy for themselves or to give as Christmas gifts,” says Timo Heimo, Tokmanni’s Vice President, Sales and Supply Chain.
“The Miny store is our second store in the IsoKristiina shopping centre, where our Tokmanni store has served customers in the basement for more than seven years.”
The Miny store at IsoKristiina will be open from 10 am to 7 pm on weekdays, from 10 am to 6 pm on Saturdays and from 12 noon to 4 pm on Sundays. The retail professionals providing customer service at the Miny store include personnel from the shopping centre’s Tokmanni store. The address of the shopping centre is Brahenkatu 5, 53100 Lappeenranta.
In addition to the store personnel, Tokmanni will be represented by Timo Heimo, Vice President, Sales and Supply Chain, Regional Manager Hanna Saarinen and Category Manager Anu Nevalainen, who is responsible for the development of the Miny product range, at the opening of the Miny store in Lappeenranta on Thursday morning, 24 November 2022.
Miny’s assortment also includes plenty of products that make excellent Christmas gifts, such as cushions, soft toys, mugs and candles. Pictured here is the Miny store in the Jumbo-Flamingo entertainment and shopping centre in Vantaa.
Available all around Finland
– Tokmanni will continue to listen to its customers
In addition to the Miny store in the IsoKristiina shopping centre in Lappeenranta, there are Miny stores in the Forum Jyväskylä shopping centre in the centre of Jyväskylä, in the Lippulaiva shopping centre in Espoo and in the Jumbo-Flamingo entertainment and shopping centre in Vantaa.
Miny products are also available in the Tokmanni online store and in the shop-in-shop departments of nearly 20 Tokmanni stores* around Finland.
“The past year has shown that our customers all around Finland are interested in Miny. We are aiming to make Miny available to a growing number of customers, and we will continue to listen to our customers’ needs and wishes in terms of products and locations,” Heimo explains.
Foldable storage boxes are among the most popular Miny products. The storage boxes pictured here come with handy attachable letters.
Miny in brief
- Miny is a lifestyle brand launched by Tokmanni in February 2022.
- At the time of its launch, the assortment included around 1,000 products, and hundreds more have been added since. The assortment includes beauty, wellness and interior decoration products, for example. The assortment is reviewed and renewed regularly.
- *Miny products are available at the Miny store in the Forum Jyväskylä shopping centre in Jyväskylä, the Miny store in the Lippulaiva shopping centre in Espoo, the Miny store in the Jumbo-Flamingo entertainment and shopping centre in Vantaa and the Miny store in the IsoKristiina shopping centre in Lappeenranta (as of 24 November 2022), and also from the Tokmanni online store and the shop-in-shop departments in the following Tokmanni stores:
- The core target group includes, in particular, young and youthful people and other people interested in fashion and aesthetics.
According to its slogan, Miny will offer plenty of surprising and interesting things to buy. “Kaikkea kivaa, mutta ei mitään kallista. Me olemme Miny.” can be freely translated as “Big on fun, small in price. We are Miny”.
You can view Miny products at the Miny stores, at the shop-in-shop departments in numerous Tokmanni stores and in the Tokmanni online store, as well as on Facebook, Instagram and TikTok, where you can find the lifestyle brand under “weareminy”.
TOKMANNI
For further information, please contact:
Timo Heimo
Vice President, Sales and Supply Chain
Tel. +358 20 728 6051
timo.heimo(at)tokmanni.fi
Harri Koponen
Vice President, Store Network and Concept
Tel. +358 20 728 6030
harri.koponen(at)tokmanni.fi
Maarit Mikkonen
Head of IR and Communications
Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi
Product enquiries and print-quality images:
Tokmanni Customer Service
www.tokmanni.fi/asiakaspalvelu
asiakaspalvelu@tokmanni.fi
Tel. +358 20 33 1415
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Tokmanni is Finland’s leading variety discount retailer. Some 4,100 Tokmanni employees make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of Finnish and international brand-name products and other high-quality products at prices that are always affordable. With around 200 stores around Finland and an online store, Tokmanni is always close to its customers. In 2021, Tokmanni’s revenue was EUR 1,142 million, and its comparable EBIT amounted to EUR 106 million.
