Tokmanni is supporting work to protect the Baltic Sea – The company is organising a charity campaign for the third time with the John Nurminen Foundation, which is celebrating its 30th anniversary
Tokmanni Press release 28 April 2022 at 2:30 p.m.
Tokmanni will be supporting Baltic Sea protection again this year. The money raised through the campaign organised by the variety discount retailer and the John Nurminen Foundation will go to the Foundation’s activities to save the Baltic Sea. The campaign will run from May until August, and during the campaign each Pisara product purchased from Tokmanni will add one cent to the donation.
Tokmanni and the John Nurminen Foundation, which focuses on protecting the Baltic Sea and its heritage, are continuing their cooperation that was launched the year before last with a new Pisara – Protecting the Baltic Sea charity campaign. During the campaign, Tokmanni will donate one cent to the Foundation for the protection of the Baltic Sea for each Pisara product bought by its customers in May–August this year. Tokmanni takes the loss of biodiversity seriously and has already donated EUR 133,000 to support the Foundation in its work to protect the Baltic Sea. The John Nurminen Foundation is celebrating its 30th anniversary this year.
The Baltic Sea is one of the most polluted seas in the world, and its most serious environmental problem is eutrophication. Through their cooperation, Tokmanni and the John Nurminen Foundation aim to raise awareness of the state of the Baltic Sea and the importance of the efforts to protect it, and are offering Tokmanni’s customers a tangible and very easy way to get involved in the protection of the Baltic Sea.
“We are very pleased to be supporting the John Nurminen Foundation, as it carries out important work to protect the Baltic Sea that produces results. The Baltic Sea catchment area also has relevance for a large number of our customers and Tokmanni’s employees,” says Terhi Uusitalo, Project Manager, Sustainability at Tokmanni.
“We have organised similar campaigns twice before and received plenty of praise for them. Encouraged by the positive feedback and in honour of the John Nurminen Foundation’s 30th anniversary, we are very pleased to be carrying out the campaign again. During the campaign, purchasing Pisara products will be an even smarter choice, as this will enable everyone to contribute to the protection of the Baltic Sea,” she continues.
Tokmanni’s donation will support protection work that brings results
The money raised through the cooperation will go to the John Nurminen Foundation’s projects to save the Baltic Sea. The Foundation’s projects work towards improving the status of the Baltic Sea by reducing the nutrient load and the environmental risks it is exposed to and by sharing information on the status of the Baltic Sea. The Foundation’s work is steered by measurable results and impact.
“The donations enable us to ensure the continuity of our operations,” says Annamari Arrakoski-Engardt, Managing Director of the John Nurminen Foundation.
“We are grateful for Tokmanni’s valuable and significant support, which is used for activities to save the Baltic Sea that produce results and for raising awareness of the importance of the Baltic Sea,” says Arrakoski-Engardt.
The John Nurminen Foundation’s projects reduce the amount of nutrients ending up in the sea, remove nutrients that are already in the sea, and have an extensive impact on the protection of the Baltic Sea and the decision-making that benefits the Baltic Sea.
“The projects currently in progress involve the improvement of the nutrient balance, the development of the transportation and processing of fertilisers, the reduction of nutrient discharges related to biogas production, the mowing of reedbeds, the production of training material related to the Baltic Sea, and the active participation in social discussions,” says Arrakoski-Engardt.
“It is great that Tokmanni wants to be involved in the work to promote the wellbeing of our common sea,” she says.
Pisara is the perfect choice for the charity campaign again
Pisara, the variety discount retailer’s private label which focuses on beauty and cleansing, plays a key role in the joint charity campaign of Tokmanni and the John Nurminen Foundation. The brand that was launched in 2019 has almost two hundred skin, hair and body care products and other personal hygiene products.
“Pisara offers a very wide range of products that are required in everyday life, from shower and liquid soaps to moisturising creams, sponges and cleansing wipes. Pisara is also very popular, so it is excellently suited to our charity campaign for the protection of the Baltic Sea,” says Mikko Keskitalo, Purchasing Manager, Home and Personal Care at Tokmanni.
Pisara is one of Tokmanni’s numerous private labels. Its assortments comprise almost two hundred different products, including liquid soaps and shower gels, shampoos, foot bath salts, as well as hand, foot and body creams.
Tokmanni takes biodiversity loss seriously
In addition to climate change, the loss of biodiversity has become a significant threat to the environment. Tokmanni’s goal in its own operations and value chain is to take into account factors that will allow it to contribute to the preservation of biodiversity and the sustainable use of natural resources. Examples of this include the policies on Tokmanni’s key raw materials, i.e. cotton, palm oil, wood and fish.
Tokmanni’s fish policy is based on the WWF seafood guide. In accordance with the fish policy, the origin of the fish in all the fish products in Tokmanni’s selections must always be known. Tokmanni does not sell fish species that are on the red list of the WWF seafood guide and it promotes fish species that are on the green list of the WWF seafood guide in the creation of its product offering.
“In our fish policy, we have committed ourselves, for example, to ensuring that by the end of 2022, the fish in our private label products is caught responsibly. This means that the products will have an MSC (Marine Stewardship Council) or ASC (Aquaculture Stewardship Council) certificate or other reliable documentation stating that they are not on the red list of the WWF seafood guide. For example, at the end of 2021, six out of seven of the tinned tuna products in our Priima private label were MSC certified,” says Uusitalo.
Tokmanni is also a part of the amfori BEPI environmental programme that helps to prevent the risk to biodiversity arising in the supply chain. For example, in amfori BEPI, factories assess their water consumption, their emissions to soil and water and the impact of their land use on biodiversity.
The preservation of biodiversity is also supported by Tokmanni’s ambitious climate targets. Tokmanni has committed to limiting global warming to 1.5 degrees Celsius in its own operations in accordance with the official climate targets approved by the Science Based Targets initiative (SBTi). Tokmanni is also aiming to achieve carbon neutrality in its own operations (Scope 1 and 2 emissions) in 2025.
Tokmanni will actively provide information about the Pisara - Protecting the Baltic Sea charity campaign in its stores, advertisements, websites and social media channels. More information about the campaign and the Pisara product selection can be found in Finnish on the campaign page www.tokmanni.fi/itamerenpuolesta.
Read more about the Baltic Sea and its protection on the John Nurminen Foundation’s website www.johnnurmisensaatio.fi/en and about Tokmanni’s sustainability work on Tokmanni’s website ir.tokmanni.fi/en/sustainability.
TOKMANNI
For further information, please contact:
Terhi Uusitalo
Project Manager, Sustainability
Tokmanni
Tel. +358 20 728 7847
terhi.uusitalo(at)tokmanni.fi
Mikko Keskitalo
Purchasing Manager, Home and Personal Care
Tokmanni
Tel. +358 20 728 7662
mikko.keskitalo(at)tokmanni.fi
Maarit Mikkonen
Head of IR and Communications
Tokmanni
Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi
Annamari Arrakoski-Engardt
Managing Director
John Nurminen Foundation
Tel. +358 400 477 878
annamari.arrakoski-engardt(at)jnfoundation.fi
Calls to a corporate number beginning with 020 7 from a landline or a mobile phone are EUR 0.0835 per minute + EUR 0.1669 per minute (incl. VAT 24%). Calls from outside Finland are subject to an international call charge.
John Nurminen Foundation – Saving the Baltic Sea
Founded in 1992, the purpose of the John Nurminen Foundation is to save the Baltic Sea and its heritage for future generations. The Foundation’s projects improve the status of the Baltic Sea by reducing the nutrient load and environmental problems, such as eutrophication and nature loss, faced by the sea. The Foundation’s tasks also include safeguarding, celebrating and communicating the stories and cultural heritage of the Sea. The work is steered by measurable results and impact. The Foundation’s operations are mainly funded by donations and grants. www.johnnurmisensaatio.fi/en
Tokmanni
Tokmanni is Finland’s leading variety discount retailer. Some 4,100 Tokmanni employees make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of Finnish and international brand-name products and other high-quality products at prices that are always affordable. With around 200 stores around Finland and an online store, Tokmanni is always close to its customers. In 2021, Tokmanni’s revenue was EUR 1,142 million, and its comparable EBIT amounted to EUR 106 million. Tokmanni’s shares are listed on Nasdaq Helsinki.
