Tokmanni steps up its shoe business – Products from the Click Shoes chain will be introduced to as many as around 120 Tokmanni stores and the Tokmanni online store

Tokmanni     Press release     12 October 2023 at 4:45 p.m.

By mid-October, Click Shoes footwear will also be available in the Tokmanni online store and in about 120 Tokmanni stores, including the Tokmanni store in Seppälänkangas in Jyväskylä shown in the picture.

Numerous products from the Finnish Click Shoes chain, which Tokmanni Group acquired in the spring, will be sold in the Tokmanni online store and in the shop-in-shop departments of as many as around 120 Tokmanni stores across Finland. This will make Tokmanni an even better destination for clothing products, as Click Shoes has very solid experience, spanning more than 20 years, of selling a variety of affordable footwear in Finland. Tokmanni has already been rated as one of Finland's most popular clothing retailers*.

Tokmanni’s online store and selected brick-and-mortar stores will offer a selected range of products from Click Shoes’ comprehensive selection of footwear. The range will initially focus on Click Shoes’ private label 2Moons, which offers excellent value-for-money products that include, for example, walking and winter shoes, ankle boots and trainers. By mid-October, a selection of several dozen shoes – as many as 80 in the biggest Tokmanni stores – will be added to Tokmanni’s assortment. In addition, Tokmanni plans to add shoes from several international brands to Click Shoes’ shop-in-shop departments in the future.

“The expansion of the footwear assortment will increase the selection of footwear, which is something that our customers have requested, especially in the more than 80 locations where Click Shoes does not have a store at least yet,” says Tommi Lehtinen from Tokmanni. He is the founder of the Click Shoes and Shoe House chains acquired by the Tokmanni Group last spring, and currently heads Tokmanni’s shoe business.

“Our Click Shoes chain currently serves customers online and with nearly 30 stores in 25 locations in Finland. When you add the Tokmanni online store and as many as 120 Tokmanni stores across Finland to this figure, it is obvious that our customers will have far more opportunities to buy great footwear,” Lehtinen says.

Tokmanni believes that its customers will respond very positively to the expansion of its footwear assortment. The shop-in-shop departments of the Click Shoes shoe chain, acquired by the Tokmanni Group last spring, offer a wider range of products, especially in the more than 80 locations where Click Shoes does not have a store at least yet.

Significant benefits for both customers and Tokmanni

Last spring and summer, Tokmanni piloted the sale of selected Click Shoes footwear in five Tokmanni stores. According to Lehtinen, experiences have been very promising and this has provided the encouragement to expand the offering.

“Click Shoes’ selection of footwear has generated plenty of positive interest among Tokmanni’s customers. It has confirmed our view that Finns want to buy their footwear also at Tokmanni.”

According to Lehtinen, Tokmanni has an excellent opportunity to increase its footwear sales in the future and, consequently, its market share in apparel, which is very important for the variety discount retailer. Tokmanni believes that there is plenty of growth potential in, for example, Click Shoes’ private label 2Moons.

“Expanding our assortment in Tokmanni stores will multiply our purchase volume in footwear and thus offer a tremendous amount of additional scale advantage for creating new collections under our own 2Moons private label, for example. So it's easy to say that we are very confident about our footwear sales for the rest of the year and excited to continue to plan our future assortment,” Lehtinen says.


* Jaana Kurjenoja (2021): Muotikauppa koronan jälkeen, poimintoja tuloksista osa I ja II (Fashion trade after the pandemic, overview of results, parts I and II), 12 October 2021. [In Finnish] Finnish Commerce Federation.
kauppa.fi/uutishuone/2021/10/12/muotikauppa-koronan-jalkeen-miten-ala-toipuu-koronan-iskusta
kauppa.fi/lataa/26232


TOKMANNI


For further information, please contact:


Tommi Lehtinen
Director, Shoe Business
Tokmanni

Tel. +358 500 833 103
tommi.lehtinen(at)clickshoes.fi


Maarit Mikkonen
Head of IR and Communications
Tokmanni

Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi


Click Shoes is a Finnish shoe store chain founded in 2001. As a result of acquisitions carried out in 2023, Click Shoes is now part of the Tokmanni Group.


Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics. Around 5,400 employees in Finland, Sweden and Denmark make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of nordic and international brand-name products and other high-quality products at prices that are always affordable. With more than 360 Tokmanni, Dollarstore, Big Dollar, Miny, Click Shoes and Shoe House stores and online stores, the Group is always close to its customers. In 2022, Tokmanni Group Corporation's revenue was EUR 1,168 million and comparable EBIT amounted to EUR 86 million. The Group's shares are listed on Nasdaq Helsinki.