Tokmanni strengthens its pet food assortment with a new private label – NATUR PREMIUM PET satisfies the nutritional needs of pets with high-quality natural ingredients
Tokmanni Press release 24 August 2020 at 2:35 p.m.
Tokmanni, Finland’s largest general discount retailer, is launching the NATUR PREMIUM PET brand, which focuses on high-quality pet foods. The new brand will add more diversity to Tokmanni’s pet care product assortment with premium pet foods for cats and dogs. The NATUR PREMIUM PET foods are made in Europe, and the first products are already available at all Tokmanni stores and in its online store.
NATUR PREMIUM PET is a logical addition to Tokmanni’s store shelves and range of private label products, as demand for pet food products made from high-quality ingredients is high.
“Pets are increasingly considered an important member of the family. People want to take extremely good care of their pets, which is evident in growing interest towards various pet care products,” says Henri Himanen, Tokmanni’s Product Manager for Private Labels.
“With NATUR PREMIUM PET, we are increasing the number of premium options in our pet food assortment. The new products are aimed at satisfying demand for pet food products and our customers’ requests for high-quality pet food in the best way possible,” he adds.
Assortment to be supplemented with dozens of new high-quality products
Tokmanni’s aim is to grow the NATUR PREMIUM PET product range in 2021 so that it encompasses dozens of high-quality pet food products. The range already comprises ten products, including dry foods and sausages for dogs and dry and wet foods for cats.
Tokmanni will consider its customers’ wishes when planning the product selection. High-quality ingredients are prominent in all NATUR PREMIUM PET products, which contain lots of meat and protein and no wheat. The NATUR PREMIUM PET products also contain no artificial flavours, dyes or preservatives. The sources of carbohydrates are maize and peas in the dry foods and rice in the sausages. To ensure tastiness, complete meals, for example, contain plenty of easily digestible fresh meat or fish, and their high content of animal protein ensures that pets receive the most suitable nutrition for their species. Dry foods also contain added vitamin E to increase pets’ natural immunity as well as MOS and FOS prebiotics that ensure the wellbeing of their digestive systems. Omega-3 and omega-6 fatty acids ensure healthy fur and skin in cats and dogs.
The NATUR PREMIUM PET foods are made in Europe. In addition to its premium quality, one of the brand’s undisputed advantages is its price, as every product is priced attractively in terms of value for money.
“We want to make sure that customers who are after high-quality pet foods will find what they are looking for quickly and easily and, since we are a general discount retailer, at a pleasantly affordable price – both in-store and online,” Himanen says.
A comprehensive range of private label products
Tokmanni’s wide and varied product assortment consists of leading international brand products, private label products, licensed brands and non-branded products. In addition to the new NATUR PREMIUM PET, Tokmanni’s private label brands include, for instance, Pisara, Perfekt+, Iisi, Kotikulta, Brücke, Tok Garden, BBQ King, Pola, Priima, Future TT Sport, Energy+, Kraft, Autoplus, Peuhu, Vaeltaja, Namipäivä, Ideale+ and the pet food and pet product brands Real Dog, Real Cat and Real Pet. Together these cover all the product categories that are most important for Tokmanni: groceries; home cleaning and personal care; clothing; tools and electrical equipment; home, decoration and garden; leisure; and home electronics.
Tokmanni carefully assesses its customers’ consumer habits and the latest developments in various trends. For example, Tokmanni renews its private labels and their assortments continuously so that it can always offer its customers current, attractive and useful products alongside those of well-known international brands.
“We see a delightful number of opportunities in NATUR PREMIUM PET and our other private labels. For instance, our latest completely new private labels – Brücke, which we launched in 2018, and Pisara and Perfekt+, which we launched last year – have received a huge amount of praise from our customers, and they already include several hundred products in total,” Himanen says.
For a closer look at the NATUR PREMIUM PET products, visit your nearest Tokmanni store or Tokmanni’s online store at www.tokmanni.fi/tokmannin-omat-brandit/natur-premium-pet.
TOKMANNI
For further information, please contact:
Henri Himanen
Product Manager, Private Label
Tel. +358 20 728 6522
henri.himanen(at)tokmanni.fi
Maarit Mikkonen
Head of IR and Communications
Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi
Product enquiries and print-quality images:
Tokmanni Customer Service
www.tokmanni.fi/asiakaspalvelu
asiakaspalvelu@tokmanni.fi
Tel. +358 20 331415
(Weekdays from 9 am to 6 pm. The call charge from a landline or mobile phone is 8.4 cents/min [incl. VAT 24%].)
Tokmanni is Finland’s leading general discount retailer. Some 3,700 Tokmanni employees make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of Finnish and international brand-name products and other high-quality products at prices that are always affordable. With nearly 200 stores around Finland and an online store, Tokmanni is always close to its customers. Tokmanni’s revenue in 2019 amounted to EUR 944.3 million. Tokmanni’s shares are listed on Nasdaq Helsinki.
