Tokmanni to open fully refurbished Varkaus store, which is also a full-service grocery store – The store now also offers products from Tokmanni's Miny lifestyle brand
Tokmanni Press release 11 April 2023 at 3:00 p.m.
Tokmanni has fully refurbished its store in Varkaus. The opening of the spacious Tokmanni store with its extensive assortments will be celebrated with special offers and surprise buckets that contain various product gifts from 7 am on Thursday 13 April 2023. The store, which is located in a diverse retail park by highway 5, is one of 18 Tokmanni stores that also serves its customers as a full-service grocery store. The refurbished store now offers products from Tokmanni’s Miny lifestyle brand.
Tokmanni has refurbished the store of around 4,650 square metres in line with its newest store concept, which emphasises convenient and pleasant shopping.
“Our main goal has been to improve the customer experience. We have responded to our customers’ wishes by improving our store signage, displaying our products and product categories in clearer product areas and renewing our product range, among other things,” says Timo Heimo, Vice President, Sales and Supply Chain at Tokmanni.
The store selection will continue to focus on beauty, health and wellbeing, interior decoration, cleaning, clothing, leisure, home electronics, home renovation and seasonal products in particular, and food products.
Together, these improvements will ensure that customers will be able to find what they are looking for, such as Tokmanni’s promotional and seasonal products, more easily, says Heimo.
“The modernisation our Varkaus store will also streamline the daily work of Store Manager Tiina Kuosmanen and the approximately 35 retail professionals who work in the store,” he adds.
A full-service grocery store
The Tokmanni store in Varkaus is also a full-service grocery store. Its selection includes around 6,500 food products, from fruit and vegetables to bread and fresh fish. The store’s wide assortments also include stock lots of various products and food products sold under the Priima brand, one of Tokmanni’s private labels.
“We want to offer our customers the products they need in their everyday life, so that they are easily available under one roof. We listen to our customers’ wishes and the café and varied meat and fish counter run by Sepon Lihatori, for example, will remain at the store. Our assortments also include local products that are popular with our customers, such as the delicious products made by the Joen Leipurit and Joroisten Leipomo bakeries,” Heimo says.
Special attention is paid to convenience of shopping in the refurbishment of Tokmanni stores. For example, the Finnish products of local and small producers are prominently displayed. The picture here is from the Mäntsälä store, which was refurbished in 2021.
Miny products included in the assortment for the first time
The refurbishment also responds to another customer wish as a shop-in-shop department for Miny, the lifestyle brand launched by Tokmanni just over a year ago, has also been added to the store in Varkaus.
Miny offers a diverse range of more than 1,000 beauty, wellbeing and interior decoration products and other surprising and interesting things to buy. The selection also includes Miny ECO range, which focuses on recycled and bio-based materials. The Miny ECO range include, for example, storage boxes made of cork, baskets containing recycled plastic and jewellery containing recycled zinc alloy.
“Miny is an excellent addition to the already comprehensive product range of the Varkaus store. The Miny products, which have been eagerly received by customers, can be purchased not only from our online store, but also from 20 cities or municipalities across Finland already. We believe that our customers in Varkaus will also be very interested in Miny,” says Heimo.
The renovated Tokmanni store in Varkaus also features a shop-in-shop department dedicated to the Miny lifestyle brand. The photo is from the Tikkurila store in Vantaa, where a similar Miny shop-in-shop department was opened in February last year.
Wide range of services and focus on energy choices
In addition to offering a pleasant shopping experience and comprehensive product assortments, Tokmanni has invested in services that make the daily life of customers easier and in smart energy choices.
At all Tokmanni stores, customers can make purchases through the Tokmanni Tukku B2B sales function and as a member of the Tokmanni Klubi customer loyalty program. Customers can also pick up orders made through the Tokmanni online store and withdraw cash when paying at the checkout.
Tokmanni purchases only zero-emission electricity for its locations, and energy-efficient LED technology is used in the lighting of all Tokmanni stores. As is the case with numerous other Tokmanni stores, the store in Varkaus has a recycling point where customers can bring their light bulbs, batteries and small electrical appliances, such as shavers, kettles and electric toothbrushes.
The Tokmanni store in Varkaus serves its customers with extensive opening hours: on weekdays from 7 am to 9 pm, on Saturdays from 7 am to 8 pm and on Sundays from 10 am to 7 pm. The store’s address is Käsityökatu 22, 78200 Varkaus. The store has been open throughout the remodelling.
Special offers and surprise buckets with product gifts
Tokmanni will celebrate the opening of its refurbished store in Varkaus with special offers that will be available from Thursday 13 April to Sunday 16 April 2023. In addition, 1,000 of Tokmanni’s famous surprise buckets filled with product gifts will be handed out for free to the first customers at the opening on Thursday. A Tokmanni gift card worth EUR 100 has been hidden in two of the buckets.
Tokmanni’s network of stores will continue to grow and renew
Tokmanni has entered into agreements on the opening of new stores in Konala in Helsinki, Keljo area in Jyväskylä and Tiiriö in Hämeenlinna. It has also entered into agreements on the opening of new Miny stores in the Trio shopping centre in the centre of Lahti and the Keskustori central square in Tampere. The plan is to celebrate the opening of the new store in Konala in the spring, in Keljo during the current year and in Tiiriö in October or November this year. In Lahti and Tampere, the openings of the Miny stores are planned for the end of May.
Tokmanni is also aiming to refurbish several of its stores around Finland in 2023. Earlier in February, Tokmanni also announced that it had entered into an agreement on acquiring the entire share capital of the Finnish footwear store chains Click Shoes Oy and Shoe House Oy. Ownership of the companies transferred to Tokmanni on 1 March 2023.
Tokmanni aims to expand its store network in Finland to more than 220 Tokmanni stores by the end of 2025. A list of the most significant changes to the Tokmanni store network between 2016 and 2023 and of forthcoming changes that have already been announced can be found at ir.tokmanni.fi/en/investors/tokmanni-as-an-investment/new_stores.
TOKMANNI
For further information, please contact:
Timo Heimo
Vice President, Sales and Supply Chain
Tel. +358 20 728 6051
timo.heimo(at)tokmanni.fi
Harri Koponen
Vice President, Store Network and Concept
Tel. +358 20 728 6030
harri.koponen(at)tokmanni.fi
Maarit Mikkonen
Head of IR and Communications
Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi
Calls to a corporate number beginning with +358 20 7 from a landline or a mobile phone are EUR 0.0835 per minute + EUR 0.1669 per minute (incl. VAT 24%). Calls from outside Finland are subject to an international call charge.
Tokmanni is Finland’s leading variety discount retailer. Around 4,300 Tokmanni employees make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of Finnish and international brand-name products and other high-quality products at prices that are always affordable. With online stores and more than 200 Tokmanni, Miny, Click Shoes and Shoe House stores, Tokmanni is always close to its customers. In 2022, Tokmanni’s revenue was EUR 1,168 million and comparable EBIT amounted to EUR 86 million. Tokmanni's shares are listed on Nasdaq Helsinki.
