Tokmanni to open its comprehensively refurbished store in Ylöjärvi, which is now double the size and has a wider offering – Ylöjärvi store is now a full-service grocery store

Tokmanni     Press release     13 March 2024 at 12:45 p.m.

On Thursday 14 March 2024 at 8 am, Tokmanni will be celebrating its store located in Elovainio in Ylöjärvi, in the immediate vicinity of junction of highway 3 and main road 65. The store has been comprehensively refurbished, extended to double the size and is now considerably more diverse. The store is now also a full-service grocery store.

The Tokmanni store in Ylöjärvi, which already offered a comprehensive range of products, will be one of the variety discount retailer’s 20 full-service grocery stores. The store’s selection now includes around 8,000 grocery products, from fruit and vegetables to bread and fresh fish. The assortments also include beverages, stock lots and Priima private label groceries, and the products of numerous local and small-scale producers. The store also has a service counter and an in-store bakery, both offering a wide range of products.

The store was extended into a grocery store after a business transaction, signed last autumn, where Tokmanni took control of the business of local grocery store Villen Kauppa at the beginning of the year. During the first months of the year, Tokmanni has been combining its store that was around 3,050 square metres and the Villen Kauppa store, which was practically the same size and served under the same roof, into a single Tokmanni store complex of around 5,750 square metres.

In addition to the abundant grocery selection, other product offerings have been added to the Tokmanni store in Ylöjärvi, such as an entire shop-in-shop department of Miny products. The assortments of the Miny lifestyle brand, launched in 2022, include a wide range of beauty, wellbeing and interior decoration products and other surprising and interesting things to buy. Similar shop-in-shop departments comprising over 1,000 products, can already be found in around 40 Tokmanni stores across Finland. Miny shop-in-shop departments can also be found in other Tokmanni stores in the Ylöjärvi area in Hervanta and the Koskikeskus shopping centre, which are both in Tampere. Tokmanni also has six stores dedicated to the Miny lifestyle brand, and one is next to the Tampere Central Square, which is about 15 kilometres from the Tokmanni store in Ylöjärvi.

The Tokmanni store in Ylöjärvi now also has a more comprehensive shop-in-shop footwear department of the Click Shoes shoe store chain. This will please many local residents, as the Click Shoes store in the nearby Elo shopping centre closed in January when its lease expired. Click Shoes joined the Tokmanni Group last year.

As a result of the refurbishment, the garden department located next to the store is now larger and has a wider selection.

“Our customers have been very happy to shop at the Elovainio commercial centre, not only at Tokmanni, but also at the Villen Kauppa grocery store. By extending our Tokmanni store to include a grocery store with wide assortments, we can offer customers who previously shopped at Villen Kauppa with a wide range of grocery products at Tokmanni’s familiar low prices,” says Timo Heimo, Vice President of Sales and Supply Chain at Tokmanni.

The Tokmanni store in Ylöjärvi takes the wishes of local residents into account. Just like Villen Kauppa, the store now has a service counter offering a wide range of products, and sells products from local and small-scale producers, such as sausages produced by Nakki-Hannu, processed meat products made by Yrjö Wigren and Tapola, and bread produced by Leivon Leipomo bakery.

“Together with our assortment of grocery products, our Miny and Click Shoes shop-in-shop departments and other improvements to the store will help to further increase Tokmanni's appeal in Ylöjärvi and the surrounding areas,” says Heimo.

Store Manager Anne Toivio and her team of around 35 retail professionals will take care of customer service at the Tokmanni store in Ylöjärvi.

The Miny lifestyle brand, launched by Tokmanni in 2022, has shop-in-shop departments in around 40 Tokmanni stores across Finland, and from now on also in Ylöjärvi. The photo above is from the Tokmanni store in Ruoholahti, Helsinki, where a shop-in-shop department was introduced last year.

Tokmanni focuses on sustainability and smart services

Tokmanni pays considerable attention to sustainability also in its stores. For example, in Ylöjärvi the Tokmanni store property’s building services are remotely controlled with an automated system, so that settings affecting energy consumption can be monitored around the clock and adjusted from a control room as needed. In addition, a solar power plant is currently being planned for the store. The lighting in all Tokmanni stores is produced with energy-efficient LED technology.

As part of other refurbishments to the store in Ylöjärvi, Tokmanni has upgraded the refrigeration equipment in its grocery product departments to new, energy-efficient models. The store now also has a convenient recycling point where customers can bring their used batteries and broken small electronic appliances, such as coffee machines, shavers, electric toothbrushes and light bulbs.

Waste is minimised by optimising product order volumes and deliveries, for example. In addition, food products that are about to expire are sold at substantial discounts.

In all Tokmanni stores, customers can also make purchases through the Tokmanni Tukku B2B sales function and the Tokmanni Klubi customer loyalty program. Customers can also pick up orders made through the Tokmanni online store and withdraw cash when paying at the checkout.

Tokmanni’s popular loyalty program, Tokmanni Klubi, has more than three million members. Its loyal customer benefits are also available in the Tokmanni store in Ylöjärvi.

Special offers, surprise buckets and extensive opening hours

Tokmanni will celebrate the opening of its refurbished store with plenty of special offers from the day of opening on Thursday until the end of the week. The store will also give away Tokmanni’s famous surprise buckets filled with various product gifts. In Ylöjärvi, the surprise buckets will be handed out to the first thousand customers on the opening day on 14 March. In addition, Tokmanni gift cards worth EUR 100 have been hidden in two of the buckets.

The Tokmanni store in Ylöjärvi serves its customers in a versatile commercial centre in the immediate vicinity of junction of highway 3 and main road 65, at Elotie 9, 33470 Ylöjärvi. The store will be open on weekdays and Saturdays from 8 am to 9 pm and on Sundays from 9 am to 8 pm. The Tokmanni store has been open throughout the refurbishment project.

At the opening of the store in Ylöjärvi on the morning of Thursday 14 March, Tokmanni will be represented by the store personnel and by President and CEO Mika Rautiainen and Regional Manager Markus Lähteenmäki.

The Tokmanni Group’s network of stores will continue to grow and renew

Tokmanni has entered into agreements on opening new Tokmanni stores in Pälkäne, in Eurajoki and in Söderkulla and Nikkilä in Sipoo. The construction of the Tokmanni stores in Pälkäne and in Söderkulla in Sipoo is underway, and the store openings will be celebrated in April 2024. The construction of the Tokmanni store in Eurajoki has also started, and the opening is planned for the autumn of 2024. In Nikkilä in Sipoo, the construction of the Tokmanni store is scheduled to start in the spring, and Tokmanni aims to celebrate the opening of the store later this year. The Tokmanni store chain celebrated its latest new store in December in Katajaharju in Kouvola.

In addition to the above, Tokmanni will refurbish several of its stores this year. For example, on Thursday 14 March, Tokmanni will be celebrating not only its extended and refurbished store in Ylöjärvi, but also its refurbished store in the Ideapark Oulu shopping centre in Ritaharju in Oulu.

In Finland, the Tokmanni Group includes the Tokmanni variety discount retail chain, the Click Shoes and Shoe House shoe chains, and the Miny lifestyle brand. Currently, the Tokmanni variety discount retail chain has 201 stores, Click Shoes has 28 stores, Shoe House has two stores and Miny has six stores in Finland. This spring, in addition to the Tokmanni stores mentioned above, the number of stores in Finland will increase in at least the Click Shoes chain, which will open a new shoe store in the Koskikeskus shopping centre in the heart of Tampere by the end of April. In Finland, Tokmanni Group also serves its customers through the Tokmanni and Click Shoes online stores.

The Tokmanni Group also owns the Swedish Dollarstore discount retail chain. Dollarstore currently has 130 Dollarstore stores in Sweden and four Bigdollar stores in Denmark. The next Dollarstore store will be opened in Uddevalla, Sweden at the end of March this year. In Denmark, the next Bigdollar store opening will be celebrated in Frederikshavn at the end of May this year.

Did you know this about working at Tokmanni store chain?

• Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics. In Finland, it employs an average of around 4,300 retail professionals. Around 600 of these employees work at Tokmanni's administration and logistics hub in Mäntsälä in logistics, procurement, finance and IT, among other functions. In Finland, the Tokmanni Group includes the variety discount retailer Tokmanni, the shoe store chains Click Shoes and Shoe House, and the lifestyle brand Miny. Outside Finland, the Group owns the Swedish discount retailer Dollarstore, which currently has 130 Dollarstore stores in Sweden and four Bigdollar stores in Denmark. Dollarstore has around 2,300 employees. Dollarstore is headquartered in Kista in Stockholm, Sweden, and has a warehouse in Örebro, Sweden.
• Work in the retail sector is fast-paced and interesting, and Tokmanni store chain’s employees find that variety is one of the most attractive aspects of working in a store. Tokmanni Group encourages and helps its employees to develop their skills and advance in their careers to various tasks and increasingly challenging roles within the company. Many employees have advanced several levels in their careers.
• The workplace community at the Tokmanni store chain is delightfully diverse. For example, more than 20 different native languages are spoken at Tokmanni stores. The average age of Tokmanni store chain employees is around 38 years, and a permanent employee stays with the company for an average of around eight years.
• When they start their job, every new Tokmanni store chain employee gets, among other things, their own orientation mentor who provides them with support during the early stages of their career. The mentor welcomes the new colleague and ensures, for example, that the employee has received adequate orientation and feels part of the work community. The new employee can ask their mentor whatever they want to know, with a low threshold. In addition, Tokmanni store chain provides all new store employees with joint training to ensure comprehensive and consistent induction.
• Tokmanni store chain also provides its staff with good personnel benefits, such as staff discounts on products and a wide range of benefits and offers from the partners in its personnel benefits programme.

Familiarise yourself with the most significant changes of the Tokmanni Group’s store network between 2016 and 2024, as well as changes that will be implemented in the near future and that have already been announced at ir.tokmanni.fi/en/investors/tokmanni-as-an-investment/new_stores.


TOKMANNI


For further information, please contact:


Timo Heimo
Vice President, Sales and Supply Chain
Tokmanni

Tel. +358 20 728 6051
timo.heimo(at)tokmanni.fi


Harri Koponen
Vice President, Store Network and Concept
Tokmanni

Tel. +358 20 728 6030
harri.koponen(at)tokmanni.fi


Maarit Mikkonen
Head of IR and Communications
Tokmanni

Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi


Calls to a corporate number beginning with +358 20 7 from a landline or a mobile phone are EUR 0.0835 per minute + EUR 0.1669 per minute (incl. VAT 24%). Calls from outside Finland are subject to an international call charge.


Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics. Around 6,600 employees in Finland, Sweden and Denmark make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of nordic and international brand-name products and other high-quality products at prices that are always affordable. With more than 370 Tokmanni, Dollarstore, Bigdollar, Miny, Click Shoes and Shoe House stores and online stores, the Group is always close to its customers. In 2022, Tokmanni Group Corporation's revenue was EUR 1,168 million and comparable EBIT amounted to EUR 86 million. The Group's shares are listed on Nasdaq Helsinki.