Veli-Pekka Ääri appointed Vice President, Marketing and Communications at Tokmanni
Tokmanni Press release 1 September 2021 at 12:50 p.m. (at 10:00 a.m. in Finnish)
Veli-Pekka Ääri, MSocSci, has been appointed Vice President, Marketing and Communications, and member of the Executive Group at Tokmanni. He will start in his position on 1 October 2021.
Veli-Pekka Ääri has previously worked as a EVP and member of the corporate management team at SOK in charge of customer interaction, communications, marketing and digital services. He also has experience in the advertising sector from the agencies Taivas Group and TBWA Helsinki, and has worked as marketing manager and customer relationship director at Elisa Plc.
“Veli-Pekka is a very experienced marketing and communications professional with extensive experience in the retail sector, for example. Tokmanni is Finland's leading variety discount retailer chain and its brand is widely known and respected. Veli-Pekka will bring solid and broad experience in customer-driven and multi-channel marketing. He will also reinforce Tokmanni's marketing and communications organisation and help develop the Tokmanni brand. I warmly welcome Veli-Pekka to Tokmanni and the Executive Group,” says Mika Rautiainen, President and CEO of Tokmanni.
“Over the years, I have learned to understand Finnish consumers and the changes in influencing through media. It is a wonderful opportunity to become part of the team implementing Tokmanni's growth strategy,” says Veli-Pekka Ääri.
TOKMANNI
For further information, please contact:
Mika Rautiainen
President and CEO
Tel. +358 20 728 6061
mika.rautiainen(at)tokmanni.fi
Calls to a corporate number beginning with +358 20 7 from a landline or a mobile phone are EUR 0.0835 per minute + EUR 0.1669 per minute (incl. VAT 24%). Calls from outside Finland are subject to an international call charge.
Tokmanni is Finland’s leading variety discount retailer. Some 4,000 Tokmanni employees make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of Finnish and international brand-name products and other high-quality products at prices that are always affordable. With nearly 200 stores around Finland and an online store, Tokmanni is always close to its customers. Tokmanni’s revenue in 2020 amounted to EUR 1,073.2 million. Tokmanni shares are listed on the Nasdaq Helsinki.
