Elena Linares, Master Barber and Serial Entrepreneur, Recognized By “The American Barber” Series for International Women’s Day
CEO and Founder of burlesque barbershop empire reflects on what it means to be a woman in a male-dominated industry
In light of International Women’s Day and Women’s History Month, Madwood Studios recognizes Elena Linares, CEO and Founder of RAZZLEDAZZLE Barbershop, for her noteworthy contributions to tonsorial culture.
Linares appears on breakthrough series “The American Barber,” which profiles five of the most skilled barbers across the United States. Her inclusion as the only female barber speaks to a larger trend within the industry – a trend that, for centuries, has skewed in favor of males.
“I am a badass barber that can stand up to the very best – and for me to be among the elite group featured on the show is the biggest honor,” Linares said.
Host Kyan Douglas follows Linares as she uncovers the sparkle and shine behind RAZZLEDAZZLE, her eye-catching barbershop brand. Complete with 1940s décor and burlesque costumes, each shop’s team of “Dazzlers” treats gentlemen of all ages like kings while offering superior grooming services that prioritize pampering.
“When I started RAZZLEDAZZLE, the barbering niche hadn’t even began, and I knew that I was going to be dominant in the industry,” Linares added. “A lot of people don’t understand how powerful the mind is. Set your mind to do something and you will achieve it – I’m living proof of that.”
As a serial entrepreneur, master barber, single mother of three, and a proud survivor of domestic violence, RAZZLEDAZZLE is the culmination of every dream the New York native has ever dared to dream. With 5 locations throughout greater Miami and a recently launched franchise initiative, Linares is well on her way to making her vision of opening a RAZZLEDAZZLE shop in every major U.S. city a reality.
“Being able to help other barbers master management and, one day, award them with their own RAZZLEDAZZLE shop is big for me,” Linares said. “I learned from master barbers in order to become a master myself, and it’s powerful to be able to offer that to those who really want to succeed in this industry.”
Madwood Studios’ “The American Barber” captures just a glimpse of the action behind RAZZLEDAZZLE’s doors. Viewers can visit www.theamericanbarber.tv to watch as Linares puts a mark on the tonsorial scene that is uniquely feminine and remarkably brave.
“When it comes down to it, women carry a heavier load than men,” Linares said. “But, if we can combine a tough work ethic with strong values, we have a rich opportunity to shatter those glass ceilings. Women might bend, but we’ll never break.”
Follow @TheBarberSeries or use #TheAmericanBarber to join the conversation on Twitter.
Bob Spoerl
(708) 249-1090
bspoerl@topfiremedia.com
About RAZZLEDAZZLE Barbershop
RAZZLEDAZZLE Barbershop (www.razzledazzlebarbershop.com) is not just another place for a haircut. Voted best barbershop in Miami for two consecutive years by Miami New Times, this franchised, old-fashioned barbershop business specializes in haircuts, hot lather shaves, and shoe shines, and creates an environment where customers feel like kings. 1940s glamour and flair coalesce to add a touch of sexiness to the hair care experience at these New York-themed shops where a team of “Dazzlers” in burlesque costumes pampers gentlemen of all ages. Guests 21 and over receive a complimentary shot of whiskey or vodka – known as “sugar” – as they enjoy a hand and neck massage with their RAZZLEDAZZLE haircut.
Since launching in 2008, RAZZLEDAZZLE has brought style and sizzle to the greater Miami area with five corporate-owned locations and is continuing its expansion through a targeted nationwide franchise opportunity in urban markets.
