Beltone Selects Topin & Associates As Agency Partner for Global Branding
CHICAGO, IL – September 23, 2010 – Denmark-based Beltone (beltone-hearing.com) has selected Topin & Associates (topin.com) as agency partner to help develop and execute global product introductions.
Beltone is one of the world’s leading providers of hearing solutions with products sold in more than 1,500 offices in the United States and Canada and in more than 40 countries worldwide. “Topin & Associates demonstrated their ability to deliver impact for our products,” said Steve Hannibal, Vice President – Beltone Brand. “We are excited about working together to build new platforms to drive our future product introductions.”
“Beltone is a trusted worldwide brand in hearing care,” said Al Topin, president of Topin & Associates. “As Beltone’s new agency partner, we have a significant opportunity to contribute to their continuing growth.”
Lori Kewin, Account Director, will lead the account team, while Abby Mansfield, Senior Vice President, Creative Director, will oversee the strategy and creative development.
Topin & Associates is a full-service health care marketing communications agency based in Chicago. Founded in 1982, the agency offers strategic planning, global branding and positioning, creative development, and tactical implementation to help clients achieve their business objectives. Topin & Associates applies The Pepper LogicTM approach – a set of guiding principles unique to the agency – to deliver product, service, and brand campaigns with impact. To learn more about the agency’s Pepper Logic process, go to topin.com or call Al Topin at 312-645-0100.
FOR INFORMATION CALL:
Marita Gomez
630-936-9105 (cell)
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