Betsy Kramer Joins Topin & Associates As Account Director
CHICAGO (July 6, 2011) -- Health care agency Topin & Associates (topin.com) recently announced that Betsy Kramer has joined the team as an account director. Kramer will oversee the day-to-day management for several accounts and also will be involved in brand strategy development. Kramer will direct accounts that include Myriad Genetics, Mission Pharmacal, Terumo Cardiovascular Systems, Vetter Pharma, Beltone and Quest Diagnostics.
“Betsy Kramer has handled global brands at all life cycle stages,” said Al Topin, president. “From a tactical standpoint, she has managed Web initiatives and closed-loop strategy programs, and has helped support sales force transition to digital promotion. Her well-rounded expertise will be invaluable as we continue to develop clients’ ideas and programs to accelerate their brands.”
Prior to joining Topin & Associates, Kramer worked for Corbett Accel Healthcare Group (CAHG), where she led the global Bristol-Myers Squibb account, including Orencia (abatacept), an injectable drug for rheumatoid arthritis, and CAHG’s clinical trial recruitment practice.
A graduate of Loyola University’s Graduate School of Business, Kramer specializes in health care marketing and strategy and brings more than 15 years’ experience in client services. A New York native, she graduated with a Bachelor of Arts degree in Political Science and Communications from Villanova University in Villanova, Pa.
About Topin & Associates
Topin & Associates is a full-service health care marketing communications agency based in Chicago. Founded in 1982, the agency offers strategic planning, global branding and positioning, creative development, and tactical implementation to help clients achieve their business objectives. Topin & Associates applies the Pepper LogicTM approach — a set of guiding principles unique to the agency – to deliver product, service, and brand campaigns with impact. To learn more about the agency’s Pepper Logic™ process, go to topin.com or call Al Topin at 312-645-0100.
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