Automotive PR steering Nexteer Automotive account

The Automotive PR network – represented in the UK by Torque – is pleased to announce it is now working with Nexteer Automotive, a global leader in advanced, innovative steering and driveline systems. The specialist PR agency has been appointed to support Nexteer Automotive in promoting their product range across four key European markets through its global network, Automotive PR, in the UK, France, Italy and Germany.

Nexteer Automotive is a global company focused exclusively on advanced steering and driveline systems for automotive manufacturers.  The company sets itself apart by providing all in-house development and integration of hardware, software and electronics.  As a growing, multi-billion dollar enterprise, Nexteer is now looking to expand awareness of its brand in targeted markets, including these four European markets. 

Torque group director Marco Ferrari said: “We are looking forward to working with Nexteer Automotive, to support them in raising their profile across Europe. Nexteer is a global market-leader in advanced steering and driveline systems and this new push comes at an exciting time for the industry, particularly with the advent of autonomous driving. This brand is at the forefront of innovation, anticipating trends and working with its customers to address their ever-changing needs.”

Piotr Dembinski, European division corporate affairs manager of Nexteer Automotive, said: “Automotive PR, like ourselves, has a well-established pedigree in the automotive sector and it’s for this reason we chose them to manage our PR in these key markets.

“We seek to be the partner of choice for our customers and suppliers, delivering dependable products and building enduring relationships, and we look forward to the support the agency can provide in promoting our offering to the marketplace.”