Bosch wins CES 2016 Innovation Award with new haptic touchscreen

  • Bosch presents new touch screen with haptic elements at the Consumer Electronics Show (CES) 2016
  • CES 2016 Innovation Award winner
  • "Touch & Feel": Keys on the touch screen can be identified by feel thanks
  • Differences in finger pressure call up different functions

12 November 2015: A Bosch touch screen with haptic feedback has been honoured with the “CES 2016 Innovation Award” in the “In-Vehicle Audio/ Video” category on 10 November 2015. The keys displayed on the touch screen have the feel of realistic buttons so that users can find their way around the keyboard without looking while operating the applications. They can keep their eyes on the road for much longer periods, substantially enhancing safety while driving.

Manfred Baden, President of the Bosch Car Multimedia division, said: “The new touch screen combines the simple operation of mechanical buttons with the advantages of a touch screen, significantly enhancing ease of operation. The innovative technology offers everything that is required to ensure its fast success on the market.”

The CES Innovation Awards are sponsored by the Consumer Technology Association (CTA)TMand recognise the best products at the CES in advance of the show every year. Bosch was previously the recipient of the Best-of-CES Award for the Chevrolet MyLink system in the category “Car Tech” in 2013.

Sensitivity right to the fingertips for enhanced safety while driving
The new touch screen offers a unique form of interaction. When touched, the display responds with haptic elements as well as visual and acoustic signals. Drivers can feel the keys on the touch screen without looking thanks to variances in the surface structures – and without immediately triggering an action. Rough, smooth, or even patterned surfaces are given to different buttons and functions. The virtual button is not activated until the operator presses it firmly. Users have the feeling that they are pressing a normal, mechanical button. In appearance, however, the touch screen with haptic elements does not differ from a conventional display.

The touch screen also recognises the amount of pressure applied by the fingers and activates different functions accordingly. Light pressure, for example,
initiates the Help function; by applying varying pressure, users can control how fast or slowly they scroll through a list. Since drivers can feel the keys, looking at the keyboard while pressing a button to change a radio station (for example) is often unnecessary – eyes stay on the road more frequently. The touch screen is equipped with two sensors: a conventional touch sensor and a second sensor that measures the amount of pressure from the fingers. Special software and suspension mechanics are employed to create the various surface structures.

Simply. Connected: Bosch at CES 2016 in Las Vegas, NV, USA

Join us on Tuesday, 5 January 2016 at 08:45 for our press conference with Bosch CEO Dr. Volkmar Denner and Bosch management board member
Dr. Werner Struth at Mandalay Bay Hotel, Banyan Rooms A-B-C-D

Visit us at any time between Wednesday and Saturday, 6-9 January 2016: Bosch displays on smart homes, smart cities, and Industry 4.0 at the Smart Home Marketplace, Sands Expo Centre, Booth #71517, and on connected mobility at North Hall, Booth #2302

Check out the Bosch CES 2016 highlights on Twitter: #BoschCES

Press photo: 1-CM-21773

Contact person for press inquiries:
Rianne Ojeh, 01895 838 822


The Bosch Group is a leading global supplier of technology and services. It employs roughly 360,000 associates worldwide (as per April 1, 2015). The company generated sales of 49 billion euros in 2014.* Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including its sales and service partners, Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2014, Bosch applied for some 4,600 patents worldwide. The Bosch Group’s strategic objective is to create solutions for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at,,

*The sales figure disclosed for 2014 does not include the former joint ventures BSH Bosch und Siemens Hausgeräte GmbH (now BSH Hausgeräte GmbH) and ZF Lenksysteme GmbH (now Robert Bosch Automotive Steering GmbH), which have since been taken over completely.

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