CNH Industrial Parts & Service launches ‘CNH Industrial Genuine Parts’
- a new identity for all genuine parts provided for the twelve brands of CNH Industrial
The initiative will enhance awareness of CNH Industrial in the market place; will consolidate and protect the quality and performance of all genuine parts; and will provide a valuable support in standardisation and optimisation of the inventory management.
CNH Industrial became operational in September 2013 as a result of the mergers of Fiat Industrial S.p.A. and CNH Global N.V.. The CNH Industrial Parts & Service activity comprises the supply, management and distribution of genuine spare parts for all the Company’s brands. The creation of CNH Industrial triggered an integration process across the Parts & Service business, that aims to bring together all Parts entities which were previously managed separately.
CNH Industrial Parts & Service is focused on achieving three primary objectives: excellent service; the creation of a complete product offering which improves customer satisfaction; and making synergies to generate opportunities throughout the entire distribution chain.
As such, CNH Industrial Parts & Service has initiated and developed the ‘CNH Industrial Genuine Parts’ project to:
- enhance the CNH Industrial brand globally while drawing on the strength of each of the Company’s 12 brands: Case IH, Steyr, Case Construction Equipment, New Holland Agriculture, New Holland Construction, Iveco, Iveco Astra, Iveco Bus, Heuliez Bus, Magirus, Iveco Defence Vehicles and FPT Industrial;
- strengthen the quality and performance of all genuine parts;
- support the standardisation and optimisation process of stocks management of 5 million of genuine parts references.
This project unified the 12 individual brands, which, while keeping their own identities, brought them together under the same banner. Visually, all parts marking and packaging across the ‘CNH Industrial Genuine Parts’ brands are provided with a homogenous identity.
"Each brands’ customers benefit from genuine parts that adhere to very strict specifications. Strengthening the brand image of our genuine parts is undoubtedly one of the pillars in our approach to customer loyalty. This is, among other things, also a step to increase the awareness of the CNH Industrial brand. This new identity represents a total quality guarantee for our customers and our dealers and maximises our service level creating synergies for our networks" said Dino Maggioni, Brand President, CNH Industrial Parts & Service.
The new “CNH Industrial Genuine Parts” identity brings many benefits to the distribution network, Parts & Service customers and the Company
The creation of common branding and packaging for all brands will improve customer service, and enhance customer satisfaction. Customers will also be better protected against counterfeiting and will benefit from quality genuine parts.
- Operational performance
With an optimisation of part numbers and more flexibility in terms of supply and storage, this new identity improves operational efficiency in terms of logistics and availability of parts, and contributes to better management of logistics costs.
- Quality assurance
The ‘CNH Industrial Genuine Parts’ label highlights the benefits of using genuine parts, which provide the end customer with a guarantee of certified quality and an assurance that their machine will benefit from CNH Industrial Parts & Service’s expertise and knowledge throughout the life of the machine.
- Genuine parts guarantee
The creation of a unique identity and the development of a specific holographic label will contribute to improving the fight against counterfeiting. Customers will be better protected and will benefit from quality genuine parts.
CNH Industrial Genuine Parts benefits:
- Reinforcing CNH Industrial’s reputation to enhance customer loyalty
- More flexibility in managing the parts warehouse footprints
- Development of genuine parts as a quality guarantee for the final customer
- Improvement of operational efficiency and parts availability
- Improving the fight against counterfeiting
- Review and optimization of all suppliers’ marking on genuine parts
CNH Industrial Genuine Parts Identity from September 2014
From September 2014, the 12 CNH Industrial brands’ networks will receive, when replenishing stocks of parts, products which feature the new ‘CNH Industrial Genuine Parts’ identity.
The launch is accompanied by a major campaign that includes a range of marketing material which contains information, advertising, brochures and a dedicated video.
The communication programme’s slogan is 'Together we are stronger'. This strong message explains symbolically the project’s aims and benefits.
Watch the “CNH Industrial Genuine Parts” video: https://www.youtube.com/watch?v=dfK62l3obMA&feature=youtube_gdata
CNH Industrial Genuine Parts, key figures:
- A global presence with 57 warehouses
- The management of more than five million references
- The annual delivery of 36 million lines of orders seven days a week, 24 hours a day
- Coverage for a parc of 3.5 million machines and vehicles
ENDS
CNH Industrial N.V. (NYSE: CNHI/MI: CNHI) is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr tractors and agricultural machinery, Case and New Holland Construction for earth moving equipment, Iveco for commercial vehicles, Iveco Bus and Heuliez Bus for buses and coaches, Iveco Astra for quarry and construction vehicles, Magirus for firefighting vehicles, Iveco Defence Vehicles for defence and civil protection, and FPT Industrial for engines and transmissions. More information can be found on the corporate website: www.cnhindustrial.com
Industrial CNH Parts & Service offers a large range of spare parts, accessories and services and a professional, immediate and capillary service to all users of machines and vehicles marketed by CNH Industrial, which is a decisive factor of choice for customers. CNH Industrial Genuine Parts are guaranteed by a process of selection of the best suppliers and the best raw materials, tests of conformity and strict reliability controls at every stage of the production and distribution chain. There are 57 stores worldwide that handle approximately 5 million references with excellent performance. CNH Industrial Parts & Service employs an integrated procurement system which guarantees the availability and/or the delivery within 24 hours of spare parts, tracked from their entry into the warehouse to destination workshop.
Images :
 CNH Industrial Genuine Parts.jpgThe new CNH Industrial Genuine Parts identity brings together under a unique banner the genuine parts of CNH Industrial trademarks: Case IH, Steyr, Case construction equipment New Holland Agriculture, New Holland Construction, Iveco, Iveco Astra Iveco Bus, Heuliez Bus, Magirus, Iveco Defence Vehicles and FPT Industrial. |
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| CNH Industrial Genuine Parts Communication.jpgThe creation of the new CNH Industrial Genuine Parts identity is accompanied by a communication campaign that symbolises the success made by the brands merging. |
Press contacts
CNH Industrial Parts & Service
Automotive PR UK – Torque PR
Peter Haynes
Tel: +44 7738 883259
Email: peter@torquepr.co.uk
